Marketing Innovations
5 Ways to Market Your Small Business Better
Did you know that two-thirds of SMB owners and leaders—a full 66 percent—are personally responsible for three or more of the following areas of their business: operations, finance, sales, marketing, human resources, customer service, product…
Jumping on the Podcasting Bandwagon
As we march towards January, I am devoting my time here to talking about some of the channels and marketing tactics that you need to have in your consideration set for your 2019 marketing plan…
The Eyes Have It: Infographics
We’re knee deep into a series that is focused on helping you plan for 2019 by identifying the channels too critical for you to ignore. Today, we’re going to investigate the value of infographics. Visual…
The Biggest Trends in Marketing Right Now
Ever since the emergence of the Internet and smart devices, the marketing and advertising field has increasingly morphed into a digital industry. Today, marketers have access to myriad consumer touch points such as websites, social…
Big Data Can Yield Big Results for Small-Scale Businesses
The market for technology brings something new and useful every day. Technology brings joy not only for end users but also for businesses. Large-scale organizations use new trends of technology to improve their business operations…
Channels to Consider for 2019: Video
We’ve been talking about some of the channels—email, reviews, video, etc.—that I think every organization needs to consider as they build out their 2019 marketing plan based on data that suggests they’re too big to…
Use AI Strategically to Improve Your Marketing Model
It’s uncommon today to find a new technology in marketing that does not promote Artificial Intelligence (AI) in some fashion. Some people understand AI as the computer thinking and making business decisions based on gathered…
Could Marketing Be a Revenue Source?
Previously, I told you about the book, Killing Marketing, by Joe Pulizzi and Robert Rose. Their premise is that marketing has evolved to the stage where it needs to be completely re-invented, and we need to…
How to Use Mobile Marketing in Your Small Business
Even while on the move, people stay connected to the web. You’d be hard pressed to see anyone who isn’t driving or with other people not on their phone, tablet or laptop. We have built…
8 Best Practice Techniques for Homerun SMS Marketing Campaigns
SMS marketing remains remarkably responsive. Despite being over 25 years old and incredibly basic compared to the host of other messaging apps, more and more companies are using SMS to communicate with their customers and…
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