Marketing Innovations
How to Market to Each Generation Differently
When you market to multiple generations, are you aware of their differing needs and desires? Even if you don’t always have the resources to target each one separately, it’s helpful to know what you’re dealing…
Want to Increase Brand Buzz and Customer Loyalty? You Need Experiential Marketing
Without a doubt, modern marketing is a numbers game. Likes, comments, shares and views are the currency of our now established digital world of business, the more we get, presumably the better our business is…
Top Digital Signage Trends for 2019
Digital signage has long been a popular marketing method utilized by both small and large companies alike, and in 2019, we can expect to see even more business taking advantage of the benefits that this…
Innovate or Die: Your Marketing Degree Isn’t Enough Anymore
An overwhelming majority of United States marketers polled in a recent survey expressed that they do not believe that their jobs will look the same three decades from now. Nevertheless, they might be able to…
Why Your Influencer Campaigns Are Falling Flat
Trust. Reach. Influence. These are the three most powerful characteristics of what we label “influencers” in today’s digital world. As we begin 2019, influencer marketing continues to grow as a means for tapping into business…
Boost Your Branding: 7 Hottest Graphic Trends for 2019
Whether or not you put research, money and effort in to your brand, it will still be designed. Through many years of small business startups and made-from-scratch marketing, I’ve learned that crummy design can blight…
With Which of These Marketing Predictions Do You Agree?
2019 awaits us. Which new trends and practices will be in store for marketers in the new year? I did some digging and discovered several predictions for your review. I leave it to you to…
Influencer Marketing: A Beginner’s Guide on What It Is and How to Get Started
Create. Post. Hope. Too many aspiring entrepreneurs, marketers, and small business owners take this approach to digital marketing… All they see are tumbleweeds. But it’s not necessarily your fault. You’ve been led down the garden…
4 Classic Yet Effective Growth Hacking Strategies for Startups
If you go to bed thinking about how to make your business bigger and get up at the crack of dawn to begin carrying out those ideas, then you are a growth hacker. You are…
5 Ways to Market Your Small Business Better
Did you know that two-thirds of SMB owners and leaders—a full 66 percent—are personally responsible for three or more of the following areas of their business: operations, finance, sales, marketing, human resources, customer service, product…
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