Marketing Innovations
5 Reasons Big Data Isn’t Just for Big Business
No matter how big your company may be, you have likely heard of big data. The collection and analysis of huge amounts of data has become a popular option for companies in every industry, but some small business owners are still unsure about using it.
7 Incredible Marketing Translation Gaffes
If the biggest companies in the world can make mistakes localizing their products so can you. But you don’t have to. What can your small business learn from these global mistakes?
Advertorials in the Age of Content Marketing and Promotion
Advertorials (sponsored articles) are not new. However, for content marketers it represents one of many different promotion channels that can get branded content in front of new audiences.
4 Ways to Modernize Your Marketing Team
Consumer buying habits are constantly changing. To meet prospects at various mobile and web touchpoints, you can’t default to the same outbound marketing and sales strategies you’ve employed for years. Your marketing team needs to modernize its techniques to meet consumers where they are.
Content Marketing Must Evolve to Marketing Content, or Else
For the last five years or so, a tidal wave of inbound and content marketing adoption has roared through the marketing community. The digital ministry of propaganda (people like me) has helped fuel the adoption rush. Online communities have been developed to espouse the marketing virtues of content and inbound attraction.
Big Data and Retailers [Infographic]
Savvy retailers are harnessing the power of big data by combining data from a number of sources such as web browsing patterns, social media and industry forecasts.
Walk This Way for More Business
There’s a reason supermarkets put the milk at the farthest reaches of the store: You need it. How can small business entrepreneurs take a page from this play book? Product placement trial and testing.
Don’t Overlook the Importance of Text Marketing Privacy
With so many of your customers reaching for their smartphones to look up their favorite businesses and discover brands like yours, text marketing is a powerful tool for your small business, putting your brand name at their fingertips.
5 Steps to Using Content Pillars for Content Efficiency II
Last time we introduced the idea of a content pillar—one large, beautiful piece of content that is your cornerstone asset. From this asset you create derivative works and promotions all built around the same concept. Steps 1 and 2 laid out how to decide on your content format and brainstorm your topic, steps 3-5 focus on the implementation.
5 Steps to Using Content Pillars for Content Efficiency
I’m a huge fan of this concept: you create one awesome piece of content that’s truly engaging, useful, and delightful for your audience and then break it up into different sized chunks and deliver across a variety of mediums. This content tactic is called a “Content Pillar Strategy.”
More from Marketing Innovations
Top Articles in This Category
Stay up to date with
