Marketing Innovations
Idea of the Month Club
Remember back in the day when you could subscribe to a Book of the Month Club or a Record of the Month Club? It was a novel idea to have a new item chosen with…
5 Don’ts of Thought Leadership
So you know what to do to be an effective thought leader in your industry, but are you familiar with the don’ts? Here are a few points to avoid and what you should be doing…
Why You Should Use Bulk Text to Promote Your Small Business
If you run a small business, I’m sure the idea about sending a bulk text to your customers has crossed your mind. Everyone is texting these days… and it’s one of the hottest methods to…
5 Best Practices for Amplifying Influencer Content
Thought leadership is all about wielding the power of influence through valuable content that resonates with your buyer personas. Creating a truly valuable content, however, is only half the battle. No matter how great your…
8 Ways to Market to Customer Emotion as Well as Logic
The average business person fights a customer culture shift, rather than looking for it. For them, change means new risk and extra costs, but it also means new opportunity for growth. In fact, some of…
Why SMS Marketing Works When Email Doesn’t
Let me say this right up front. I hate email marketing… I really hate it. Why? Because it doesn’t work. Really, it doesn’t. I recently had the opportunity to review the email account of a…
Influencer Marketing is Hot But Not New
Influencer marketing seems to be the “newest” buzzword in marketing. If you haven’t heard the term, here are some definitions to review: “Influencer marketing is the practice of engaging internal and industry experts with active networks…
Will It Work?
I was sitting with the leadership team of a new client during an onboarding meeting and we’d gotten to the “do you have any questions for me” stage of the meeting. One of the senior…
Micromarketing Benefits: Great Rewards for a Challenging Strategy
A guy used to joke that he was working on selling an old bicycle inner tube for a million dollars. People would look at him and say, “You’re crazy! Who’s going spend a million bucks…
14 Business SMS Messages Everyone Needs to Use
Today we start with a question about sending business SMS messages… It seems like I get this question all the time: What SMS messages do I need to send? Can I get sample SMS messages…
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