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Best Ways To Get Your Business Into The Mind Of Potential Clients

By: Jeremy Bowler


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If you want to get your business in the mind of potential clients, then you have got to put some effort in. We understand that there are a lot of different ways to do this, and if you don’t want to go with the options that we’re going to give you that’s fine, but they are definitely ones that you should consider. As we said, there are a lot of options, but these are the ones that we have found to be the most effective, and that is why we are sharing them with you today. Keep reading if you are interested in learning a little more about what they are.

Giveaways And Competitions

The first thing that we’re going to look at are giveaways and competitions. There is nothing that people love more than either getting to compete, or getting something for free. Research has suggested that people engage with businesses far more if they think that there is a chance that they can win something, and it’s not surprising at all. You can use the likes of your social media to post about your event, you can post it on your website, on your blog if you have one, and put it anywhere you can. The more people that you can get involved in this, the more people that you can engage with and charm to choose your business not just now, but in the future too.

Using Physical Marketing Materials

Another thing that you are going to need to do is ensure that you are using physical marketing materials. By this, we mean things like stickers, business cards, and little items that people will take at things like a trade show, and then put in their bags. They will then see this later, keeping your business in their mind, even if they have to look you up online to remember what you are about. That little piece of material is then with them where they go, constantly reminding them of your business.

Make sure that you are getting a good price for these materials to ensure that you’re not going over budget. For example, find a sticker printing company that doesn’t charge a fortune!

Image Credit – CC0 License

Give Them What They Want

Finally, if you want to keep your business in the mind of potential clients, give them what they want. Clients love nothing more than being given what they want, what they have asked for, and even what they didn’t know they wanted. Focus on doing research to gain this knowledge, and then get to work on ensuring they get exactly what they want going forward.

Hopefully, you have found this article helpful, and now see some of the things that you should be doing to get your business into the mind of potential clients. It’s not always easy to make this happen, but we promise you that it’s going to be worth all of the effort that you put in. Sometimes people don’t choose businesses straight away, sometimes it’s those that niggle in the back of their minds that end up being who they go with. Make sure that it’s you.

Published: June 27, 2024

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Jeremy Bowler

Jeremy Bowler is a full-time copywriter of five years specialising in business and finance. Jeremy graduated from the University of Chester with degrees in business accounting and finance. He's an avid traveler and has taught English in Nepal, Malaysia, and Japan and has produced copy for Neil Patel, Entrepreneur and Metro amongst many other high-end publications.

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