Advertising and Lead Generation
Leverage “Free Stuff” to Generate More Leads
The digital marketing concept itself is simple—drive relevant traffic to your site and convert those visitors into customers. However, executing this concept is a difficult challenge for most businesses. It’s much easier said than done….
Are You Ready for Direct Mail’s Comeback?
Direct mail is NOT dead! In fact, it never was. But, it did lose popularity as a marketing tactic for several years while digital marketing took the world by storm. Well, now direct mail marketing…
High Brightness Signage Does More Than Advertise: It Creates Positive Customer Relationships
Over the last few years, digital signage has been one of those emerging technologies that most businesses think they should make use of, but one that only some businesses did. However, more and more businesses…
Everything You Need to Know About Artificial Intelligence and Its Impact on Paid Media
This year I took on a couple of ambitious tasks. One was part of my professional development, to learn everything I could about artificial intelligence (AI) and marketing, and the other focused on annual native…
6 Personalization Strategies to Supercharge Your Marketing
“Remember that a person’s name is to that person the sweetest and most important sound in any language.” – Dale Carnegie That truth is a cornerstone of Dale Carnegie’s timeless advice in his perennially bestselling…
Think Like a Media Company
Gaining the attention of your customer base today is harder than ever. That’s not some handwaving statement, either, but one backed by hard research. For instance, take the results of a study of media and…
Customers Are People, Not Products: Here’s to the End of the Advertising Model
Imagine you’re reading an online article about what steel tariffs mean for construction and manufacturing industries, and suddenly, you find yourself distracted by a “real” photo of a family eating Thanksgiving dinner with a grizzly…
If Prospecting is the Toughest Part of Selling, Why Do We Put Our Least Experienced People in Those Roles?
Many people believe prospecting is the toughest part of selling. I’m actually not sure I believe that, but I do believe prospecting is tough. Our customers overwhelmed with just doing their jobs. Add on top…
The ABCs of Effective Local Advertising
Despite the ever-increasing digitization and globalization of commerce, many small businesses continue to function in a brick and mortar setting servicing a relatively small region. Whether it’s restaurants, repair shops, lawyers, or masons, these local…
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