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Surprise: Men and Women are Different
Loyalty programs that include both men and women must consider the way that men and women view loyalty. Even though many companies see the marketplace from a unisex perspective, genetics and chemistry demonstrate that differences do exist between sexes.
The Secret Weapon of the Most Inventive Minds
I’ve noticed something about the most successful and innovative entrepreneurs and business people; they see frustration as opportunity—a chance to do something better, cheaper or faster.
The “Drop Dead” Question for a Customer Survey
Sean Ellis, the marketing guru behind DropBox and other successes, advises clients that, “The most important question on a survey is, ‘How would you feel if you could no longer use this product?'”
Is Your Company Too Strict on Medical Leave?
Should your small business offer employees paid leave for medical leave or injuries? You may be required to provide a certain amount of sick leave by law, but should you go above and beyond that to offer paid sick leave as a benefit?
Respect Your Customers’ Time: Resolve Complaints Quickly
Did you ever stop to think about how much time people spend on the phone making calls to complain about bad customer service?
Startups Must Embrace “Coopetition” for Rapid Growth
Startup founders are known for their passion for their startup idea, and for their passion to kill every competitor. Thus they often overlook the fact that their biggest growth opportunity may be a win-win collaboration with a serious competitor, known in the business as coopetition.
Why Your Staff Should Work from Home
In 2013, Forbes published an article which revealed that a staggering 20% of Americans work from home. Consequently, if accurate, this means that approximately 30 million of us conduct business from outside the office.
5 Ways to Keep Your Business Trade Secrets from the Competition
A trade secret is information that is valuable and unique to a business, and it is not accessible to people outside of the business. Federal and state law protects trade secrets, but business owners must follow a few rules to legally protect their documents.
5 Signs You Need to Revamp Your Inventory Management
Your business is only as good as the service you provided for your last customer. Inadequate inventory management can lead to delays or damaged products, leaving your customers dissatisfied and your opportunities for new business slim.
Help Your Employees Further Their Education
One of the benefits that some employers include in their employee packages is assistance with continuing education or tuition reimbursement. While it is not part of most benefits packages, it does get a lot of attention when it is included.
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