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Elephants and Customers Never Forget

According to a study by Dimensional Research on The Impact of Customer Service on Customer Lifetime Value, it turns out that elephants aren’t the only ones who never forget! Customers are right there with them, especially…

How Artificial Intelligence Can Grow Small Businesses

Artificial Intelligence in the form of Siri or IBM’s Watson get a ton of press these days, but AI as a resource for SMB management and growth often goes overlooked. AI is perhaps one of…

Paradox of Product Persistence

Paradox: On one hand, to keep a business healthy you have to be able to cut mediocre products. On the other hand, some successful products require sticking to them for a long time, stubbornly, to…

Today’s Intern, Tomorrow’s Hire

When you hear the word “intern,” what do you think? Channeling the storytelling style of Sophia Petrillo from The Golden Girls, let me tell you the tale of a lackluster internship and why it makes so…

Do You Have the Right Budget for Business Insurance?

Business owners spend millions of dollars annually on insurance, yet most of the insurance policies they rely on cannot protect their businesses from many risks. A 2010 survey by Travelers Insurance reveals that despite only…

How Hiring a Diverse Team Will Strengthen Your Company Culture

I’m a female CEO—apparently a rare breed these days. Even rarer perhaps is my leadership team, which is 50 percent women, and that of the 31 people on staff at my financial technologies startup, 50…

10 Work Incentives to Attract and Retain Top Talent

You might have started your business on your own, but you won’t keep it running that way. Every good business needs a team of talented workers behind the scenes, making all the magic happen. If…

How to Get the Most Out of an Employee’s Final Two Weeks

Employee turnover is going to happen. No matter who you hire or how well you treat them, there is always a risk that, at any moment, one of your employees is going to give you…

Why It’s Important to Engage Angry Customers on Twitter

Haven’t you ever tweeted about a poor customer experience, product, or service? I know I have. There’s something cathartic about sharing it in the Twittersphere. Well, now there’s a new study that shows how important it…

Creating a Smooth Transition After a Key Employee Moves On

Kim had been with LogicPrep from the very beginning when there were just four of us working out of one room. Since joining in 2011, she helped us grow from four to 25 employees, coordinate the move to our…

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