Customer Service
What Makes an Ideal Customer?
Brian Woolf has authored two books on best customer marketing. He is often referred to as the “Godfather of best customer marketing.” He says that as a general rule best customers: Spend the most each year…
7 Ways to Keep Your Customers Begging for More
For too many small businesses, customer service is still seen as a “burden.” Entrepreneurs don’t realize that this burden is actually costing them over $200 billion in repeat sales, according to a recent study by the W….
Why Customer Feedback is Crucial to Running a Successful Business
Criticism about your company is hard to take, especially if it comes as a big surprise, but at least you learn something and can change accordingly. Customer feedback—good and bad—is absolutely critical to all successful…
7 Important Customer-Related Definitions You Should Know
If your organization has customers, then it’s important for you and your team to know and understand the most commonly used and important customer-related definitions used today. If you’re a marketing professional, chances are you’re…
3 Key Lessons to Improve B2B Customer Experience
Delivering great customer experience nowadays matters as much to B2B companies as it does to their B2C counterparts. The statement should not come as a surprise, really, considering how much the B2B world has evolved…
Word of Mouth Works: A Different Perspective
Everybody knows that word-of-mouth is a major component of customer satisfaction. Most everybody thinks that most word-of-mouth is negative. There has been some interesting research done lately that gives a different perspective of word-of-mouth. A…
Are You Planning to Get Engaged?
Whether you are single or married, you may need to get engaged this year! According to a Gallup Study on the State of the American Workplace there is a definite link between employee and customer engagement to…
How to Overcome Brand-Killing Customer Service Glitches
Most of us have experienced them… customer service glitches. Those nasty technological boo-boos that make us want to scream! Now, place yourself in your customers’ shoes experiencing those glitches with your business or organization. Ouch. No matter…
7 Tips to Deal with Unhappy Customers
No one likes to receive a complaint—but complaints are worth their weight in gold if an organization learns from them and then uses the information to improve the customer experience. Customer complaints can be used…
Dealing with an Upset Customer
Understand that most problems are a good sign. Problems indicate that progress is being made, wheels are turning, you are moving toward your goals. Beware when you have no problems. Then you’ve really got a…
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