Pricing Strategy
9 Great Paths to Recurring Revenue for Your Startup
Every new business quickly realizes that revenue coming in every period on a committed basis is the Holy Grail to survival and growth. According to many experts, getting new customers is five to ten times harder…
Pricing Strategy Guide for Product Businesses
It’s obvious that the price of your products have a lot to do with the profitability of your business. Exactly how to price products in a way that maintains or increases your profitability is a…
How to Charge for Graphic Design Services
Pricing for your graphic design services can be a tricky affair. But strategizing it properly will help you find the most appropriate price for your services. As a graphic designer, you wish to get more…
Does Your View of Value Limit You and Your Customers?
Value is one of those $25 words everyone talks about. We all want to talk about our value and value propositions. But we have huge variations in the way we interpret value and the way…
Evaluate All Your Products and Services Each Year
“Cut your losses and let your profits run.” ~Proverb Many businesses fall into the trap of assuming that products or services generating great sales revenue are also profitable. Truthfully, you cannot tell which products and…
Take Control of Your Small Business: Balance Your CAC and LTV
Small business owners focused on merchandising for the next major shopping holiday and worried about making next week’s payroll often have a difficult time taking a step back and looking at longer-range goals. Failing to…
Local Revenue vs. Online Revenue, or Both
If you are trying to keep your business local, there are several ways to do it. You can do it without doing business online at all, of course, but sometimes a mix of being online…
How to Forecast Sales and Profits Without Just Guessing
Yes, it’s—my title here—a real question, and I get it a lot: how to forecast sales and profits without just guessing. It’s a good question too, because it leads to a better understanding of how…
10 Steps to a Successful Pricing Strategy
During the price strategy planning processes, companies assess past strategies, analyze how well each did, and plan prices for the upcoming year, eagerly anticipating a significant impact on the bottom line. After all, a 1%…
5 Ways Subscription eCommerce Businesses Will Evolve
Today, we are in a subscription box craze with hundreds of “of-the-month clubs” providing a regular supply of everything from beauty supplies to socks. I, myself, am in the subscription e-commerce business. My company, Carnivore…
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