Finance
The Wrong Hero
If you want your marketing messages to translate into sales at premium prices, tell stories in which customers and prospects can experience the joy of your offerings—even if they haven’t tried them yet.
Crunching the Numbers: How to Know if Your Business is Cost-Effective
It is no secret that funds are extremely limited in the first few years of a business. However, even when your business starts to boom, be sure to constantly analyze where the money is going and whether or not your expenditures are worth the asking price.
Small Biz Check Up
It’s the first week of April. How are your financials doing? It’s time for a small biz check up. By now, all your financials on the first quarter of 2014 should be available to you.
Employers Face Stiff Affordable Health Care Act Excise Taxes
The Affordable Health Care Act (ACA) (“Obama Care”) may lead to stiff excise taxes for larger and midsize employers that misclassify employees as independent contractors.
Equity Financing: Great for Rapid Growth Startups
We’ve spoken of financing a young company through friends and family, known as “inside angels.” There are three classes of equity investors for early stage businesses that we have not yet considered. Often grouped into formal organizations, these investors are sophisticated, helpful, and connected.
Who is Self-Employed?
The IRS considers you as a self-employed individual if you operate a business as a sole proprietor or as an independent contractor or if are a member of a partnership.
4 Strategies to Attract Investors to a Small Business
By getting others to back a small business financially, the company will have a much better chance of being prosperous over the long haul. The good news is that there are several options aspiring entrepreneurs and established small business owners can use to attract others to a company for the purpose of helping to fund it.
What You Should Consider Before Switching Banks
More often than not, we make the decision to change banks in a hurry: either we’re in the process of setting up a whole new endeavor and we need an account right away or something about our old account has gone horribly wrong that forces us to switch banks immediately.
In the Eyes of the Beholder
While price is a dollar amount, value is the relative worth or desirability of a thing (product, service, idea, opportunity, etc.) to the end user or beholder.
What’s the Difference Between Angel Investor and VC?
I see this confusion a lot: People use the terms “venture capital,” “venture capitalist,” and “VC” to apply to any outsider investing in a startup. However, it’s really useful to draw some distinctions in this area, between three important classifications: venture capital, angel investors, and anybody else.
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