Use Video Whenever Possible
Each video, especially those on the front page of a site, must be compelling, to the point, and short. If you are selling a product, a one to two minute demo that is well edited will work wonders for viewer retention.
Read More With Dental Revenues Soaring, Private Practices Must Play Catch Up
With industry revenues expected to soar in the coming decade, your practice should be positioning itself to take advantage of the opportunities expected to come your way.
Read More Social Media is a “Tricky” Channel for B2B Lead Generation
New Chief Marketer research shows that using social media for B2B (business-to-business) lead generation is “still tricky.” Translation: converting prospects is a pain.
Read More SEO for Social Media
Most people think of SEO as only for getting traffic to their websites. However, SEO for social media is important as well. These days Google does consider social media as a part of the algorithm for determining the ranking of your website.
Read More The Home Office Revolution
Many employers have placed a special emphasis on workplace flexibility, understanding that many jobs can be done from anywhere. Small businesses, in particularly, are more likely to allow employees to work from home, at least some of the time.
Read More 5 Cash Management Tricks Every Small Business Owner Should Master
I’m going to let you in on a secret: When I first started my business, I wasn’t very good at managing money. Filling in my knowledge gaps was crucial to my company’s success.
Read More Learning to Teach
I’ve been writing about “teaching our customers” these days. Too often, what I see of teaching is a more advanced form of a pitch.
Read More Is It Time to Forget Free Social Media Marketing?
When I joined Facebook and Twitter in 2008 the key attraction was that you could gain attention and market on social media for free. There was little social media advertising available and it was usually not an easy task and not self service.
Read More Make Your Business Welcoming to Customers
Have you ever walked into an office or small business environment and immediately felt uncomfortable? You just wanted to conduct your business as quickly as possible and get out of there.
Read More 5 Signs You Should Expand Your Business
It’s important to know when you’re ready to expand and how to begin the process without becoming overwhelmed. But how do you know the time is right?
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