How Weak Leadership Impacts Customer Loyalty
Customer experience is foundational to the success of your organization. As a customer experience expert, and as a customer myself, I have seen my fair share of customer experiences ranging from exceptional to downright disturbing.
Read More Consumers Go Mobile for the Holidays
Aside from watching Europeans landing space probes on comets, I can think of nothing more enjoyable than poring over holiday season mobile device usage data.
Read More 4 Questions to Ask Before Committing to a Business Idea
When starting any business, the initial business idea is crucial. After all, it is essentially the foundation that you will build your business on.
Read More Health Insurance Should Be Your Small Business Policy
Health insurance may not be the most important consideration for jobseekers, but it will have a greater effect on their job decisions because of the implementation of Obamacare.
Read More Why You Should Consider Giving Your Product Away for Free
In June, my company Testive announced that we were dropping the pay wall on our online SAT and ACT prep products. No limits. No locked content. No ads. Don’t be confused—we did this to grow our business, not shrink it. So far it’s working—we’ve had record sales every month since then. Here’s what we learned.
Read More The One Question You Must Ask a Franchisor
There are plenty of questions you should ask before you decide on a franchise business. But there’s one that would-be franchisees often fail to ask—and yet it can be one of the most informative.
Read More Communicating on the Go
Today’s technology makes it easier for small business owners to stay connected even when they are away from the office. With the smartphone and other portable devices, you can do so much more than just make phone calls.
Read More When the Shift Hits the Fan
Your Industry Is Changing. Now What? There comes a time in every business when it becomes apparent that your product, service or business model is no longer relevant.
Read More 5 Things You Should Do for Your Business Before Year’s End
With the holidays just around the corner, it’s easy to overlook those end-of-the-year tasks that you need to take care of. That’s why right now, you need to pay attention to these five things and mark them off your list before December 31.
Read More Charging Customers for Loyalty
Customer loyalty is a goal for any company that wants to be successful. Countless studies have shown the financial benefits of having loyal customers over having to continuously attract new customers. There are a variety of ways to achieve customer loyalty, and some of these include:
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