
- Access coupons/promotions – 34% of men and 60% of women. Come on, gents, let’s get couponing! This info correlates well with the loyalty account data (below).
- Research/compare brand prices – 47% of men; 41% of women.
- Research/compare features – 51% of men; 35% of women.
- Research/compare reviews – 50% of men; 34% of women. Along with the “research/compare features” stat above, this one surprised me a bit. As a rule, I’ve always considered men to me more impulsive shoppers than women.
- Access loyalty account – 14% of men, 30% of women- I don’t know whether this suggests that we men are merely lazy, or that women tend to be more loyal than men, at least when it comes to brands. Perhaps both.
- Access social media – 6% of men 8% of women. This one surprised me a bit; I would’ve thought this to be a much higher number. Not sure what’s going on here.
- Use digital payment – 14% of men; 11% of women. These low numbers may have more to do with spotty merchant adoption of contactless mobile payments more than anything else. Hard to say.