Social Media as a Tool to Turn Small Business into a Big Brand
If you want to get brand recognition and clients, offline ads are not enough anymore and neither is paid online advertising. What you need to do is start presenting your business on social networks and being visible there.
Read More The Latest Trends in Leadership Communication
Did you know that the leadership communications crisis is deepening with only 1 in 5 people globally believing that leaders demonstrate effective leadership? Or that poor leadership costs companies money, with 61% of people boycotting or buying less from a company they believe to have poor leadership?
Read More The Rise of the Digital and Mobile Customer
Our increasing trust in the mobile medium is beginning to reshape how we buy things, with mobile fast becoming the go-to option for consumer research and purchase decision.
Read More Can You Build a Franchise Business without Employees?
Employees are high on most lists of business owners’ concerns, whether they own a franchise business or some other kind of company. Look at all the issues that come with employees:
Read More Why Adopt Cloud Accounting in 2015?
A recent survey has shown that cloud accounting leads to increases in production, costs savings and customer satisfaction. Out of those who were surveyed, 92% stated that they are entirely happy with their cloud-based services.
Read More Technology for Sales Teams in 2015
Whether you own a business or are looking to start one, nobody has to tell you how much your sales team matters. In order to grow and expand, you need your company to have high orders—and that’s what your sales team specializes in.
Read More Responding to Customer Experience Disasters
As much as we try to develop, implement, and execute outstanding customer experiences, sometimes things fall apart and we have a complete disaster. Everything goes wrong!
Read More Facebook and Twitter Are Not Your Best Social Media Marketing Channels Anymore
I’ll bet your small business or nonprofit organization spends considerable time on its Facebook page and Twitter account trying to engage new people. After all, aren’t these two social media sites the most effective in reaching prospects, customers, and donors?
Read More Healthy Employees Are No Small Business Feat
One challenge that can oftentimes be overlooked on the small business front is keeping your employees fit and healthy for work. Healthy and happy employees tend to be better workers when all is said and done.
Read More Funding Your Company Without Funds with Mike Moyer
Startup equity splits are one of the leading causes of problems between founders. Slicing Pie author Mike Moyer and I discuss funding your company without funds by using a dynamic equity share, his novel approach to allocating equity.
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