Nail It, Then Scale It
So your business has begun to take off. You’ve figured out your channels of distribution, pricing model and how to support your growing list of customers. Don’t be alarmed by this next statement. That’s relatively easy.
Read More Fire Employees Wisely, or Pay the Price
Firing an employee is never easy for anyone involved. Not only are there emotional entanglements, there is the potential for legal entanglements – small business owners need to conduct themselves wisely on both accounts.
Read More How Apartment Owners Can Use a Marketing Service
Some businesses still do not understand why they should be actively marketing online beyond their web presence. An apartment rental is one industry that may feel that way.
Read More 5 Digital Marketing Trends That Will Disrupt Your Business
You have been running your business for a long time. Life is good. Sales are holding up. The admin processes and technology systems are nailed. You have your eye on your competitors and industry. The business model is stable.
Read More When’s the Last Time You Visited a Customer?
One of the most fun things I get to do is spend time with sales people calling on customers. There’s something about being with a sales person (particularly a good one) in front of a customer that changes your perspective.
Read More What Types of Business Entertainment Events are Deductible?
The good news is that Uncle Sam and the IRS allow small business owners to deduct 50% of meals and entertainment events in which they partake. But some type of business must be conducted before, during, or after these events in order to qualify for this popular – yet often improperly claimed – tax write-off.
Read More Why Do You Want to Buy a Franchise?
Why do you want to buy a franchise? What are your goals? A surprising number of people don’t have a particular goal. They want to “try it out” or they’ve always dreamed of owning a business or they want to be their own boss.
Read More How Entrepreneurs Attract Friends, Family and Fools
Many first-time entrepreneurs find themselves unable to bootstrap their startups, and also unable to find early funding at the venture capital level or even with angel investors.
Read More Becoming a Marketing Master
You don’t have to be a good writer or have a mind for marketing to set a goal of becoming a marketing master. You just have to be willing to do the hard work of learning how to do it and practicing it regularly.
Read More Optimizing Your Landing Pages with Video
In the world of inbound marketing, landing pages are essentially the equivalent of your sales team. In the real world, you can improve your sales team by implementing training or performance-based bonuses.
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