Digital Security: Effective Data Protection Tools for Businesses
Protecting crucial business data has always been important. But in this new world where major companies are hacked on a seemingly weekly basis, businesses have to be more careful than ever before. Only recently Carphone Warehouse became the latest major company to be affected by a data breach. But there are plenty more smaller businesses…
Read MoreThe Selfless Approach to SEO
It has been truly remarkable to watch Googlebot evolve to become perhaps the most empathetic non-human in the world. Google has really walked the walk in terms of understanding what users want and giving it to them. Recent updates like Panda, Penguin, and Mobile are all examples of Google practicing Kaizen. Wil Reynolds, the founder of Seer,…
Read MorePreventing Tax Problems When Employees Travel
Sending employees on business trips is essential for countless companies and can result in tax headaches for both the employer and the employee if the tax regulations are not adhered to. If the rules are followed, the cost of the employee’s travel will be fully deductible to the employer, with the exception of meals, which…
Read MoreWhat Startups Need to Know Before Hiring More Employees
Growing a startup company is exciting, but it can also be challenging. The most challenging aspect of growing a startup is expanding your workforce. Hiring new people is a process that must be done with caution. Like a piece of real estate, machinery, and technology, employees affect the productivity of a company. It is important…
Read MoreA Recipe for Tax Savings: Deductions for Caterers
Do you make amazing lasagna? Can you craft a tasty chicken pot pie? Whatever you specialize in when it comes to culinary creations, there’s a good chance you are spending plenty of money on your ingredients and cooking supplies when preparing meals for others. The good news is that the IRS allows caterers to save…
Read More6 Reasons Smart Entrepreneurs Think Twice Before IPO
The visibility of Google, Facebook and a few others continues to propagate the myth that the ultimate objective of every entrepreneur should be to take their startups public via an initial public offering at the earliest opportunity. Everyone thinks this is the route to become the next billionaire like Mark Zuckerberg. In reality, this option…
Read More7 Examples of Call-to-Action Best Practices
Transforming website visitors into prospective leads, calls-to-action (CTAs) play a vital role in initiating two core elements of the inbound marketing process: lead generation and lead conversion. For your CTAs to work effectively, you must ensure they are part of a well-executed inbound strategy. Check out our top call-to-action best practices to see how you can…
Read MoreProtecting Your Startup’s Intellectual Property
An oft-neglected part of running a startup involves the products unique to your brand. What can you do to make sure your intellectual property stays yours? When we think of Silicon Valley, we call to mind success stories like Microsoft and Facebook. We think of smart young entrepreneurs, business hopefuls looking to make their mark…
Read MoreUnlocking the Code to VPS Hosting
VPS hosting is on the upswing right now, with small businesses taking the most advantage of it. If you’re looking for virtual private servers to host your website, there are 5 key benefits that you’re looking at. VPS hosting (especially when it’s of the SSD variety) can provide you with faster speeds. Since VPS plans…
Read MoreIs It Possible to Own a Franchise After Years in the Workforce?
In a word, yes! However, you’re the only one who can convince your stubborn, scared self that it’s possible. Spending years in corporate America or working for other small/large businesses doesn’t have to cripple your franchise ownership dreams. In fact, the experience and knowledge you’ve gained to this point will prove to be very useful! At…
Read More