Does Credit Monitoring Truly Prevent Identity Theft? What You Need to Know
The problem of identity theft is a very real one. More than 10,000 identity fraud rings are estimated to be operating in the United States alone. Not surprisingly, identity theft has been the most dominant type of consumer fraud complaint to the Federal Trade Commission. The federal government has already made moves to combat this…
Read More6 Steps to Get Your Business Startup on Track for Long-Term Success
It’s easy to think about startup businesses and consider the success or horror stories, but what about the average startups? The hard and bleak reality is that the majority of small business startups fail. So, to avoid being like the average startup, you need to create a plan for success. Choose the Right Entity One of…
Read MoreBranding Cows or Branding Business: Neither is Easy
We’re talking about brand strategy here. Not advertising, and certainly not an easy grasp for amateur marketers. So how developed is your company’s brand? Is your message clear, concise and consistent? There is a process used by professionals to get to clear messaging. It starts with “discovery,” the process of finding the strengths of the…
Read More10 Characteristics of Transformational Leaders
In a previous article, we discussed how leadership impacts your organization’s ability to grow. Now let’s discuss some of the characteristics that leaders need to impact the growth of their organization. There are certain core characteristics the majority of leaders possess. However, there is also an additional set of characteristics that defines transformational leaders—leaders that have…
Read MoreThe Benefits of A/B Testing Your Website
Very rarely in business do we get things right first time. Most of the products and services we use every day have been through several revisions to get to where they are today. The same goes for websites, in 2011 Google ran no fewer than 7,000 A/B tests on their website. Making minor tweaks &…
Read MoreThe Guide to Crafting the Perfect Subject Line
You can have the best offer of the year on your product email, but your customers will never know if they don’t open the email. When you knock on a prospect’s proverbial door, a good subject line is what determines whether or not he/she will read the email. Below are few things that make prospects…
Read MoreBuilding a Million Dollar Business
Reaching the one-million-dollar mark in your small business is a huge milestone for an entrepreneur. The question is, how do you get your startup business to that million-dollar goal? It’s tough, but it’s absolutely possible, as many entrepreneurs before you can prove. Keep the following tips in mind as you continue to grow your revenue.…
Read More10 Ways an Entrepreneur Can Build a Winning Culture
If an entrepreneur can’t build a culture of excitement and commitment at a startup, the chances of long-term success are negligible. It simply doesn’t matter how great your solution is. Every investor knows this. That’s why they insist on spending a day with your team as part of the due diligence process. A winning culture…
Read More4 Breakroom Perks Your Employees Will Truly Appreciate
When most people think of a breakroom, they think of a dingy place with fluorescent lighting and perhaps a communal table and refrigerator. It is not normally a place that leaves employees feeling recharged for the rest of their day. However, research has shown that companies that provide great breakroom perks have more productive and…
Read MoreHow to Get More Opens with This Email Marketing Magic Secret
According to Invespcro, an average of 54 percent of emails received daily are promotional, and emails are believed to be 40 times more effective for drawing in new customers. This is compared with Facebook or Twitter. Since the idea of flooding with marketing messages via email is at a disturbing high, marketers need to be…
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