Decision Fatigue
We know what happens to people who stay in the middle of the road. They get run over. ~Aneurin Bevan So many entrepreneurs and managers have to make a continuum of decisions. So many people are so dependent on these decisions to be right as their well-being and their family’s well-being depends on this. However,…
Read More5 Ted Talks for Aspiring B2B Thought Leaders
One of the beauties of inbound marketing is that it naturally sets the stage for businesses to position themselves as thought leaders in their respective industry. By understanding and identifying with their buyer personas, proactively helping them overcome challenges by sharing valuable content, and by forming a “tribe” through amplified messaging and active engagement, inbound marketing catapults…
Read More5 Proven Digital Marketing Strategies for Small Businesses in 2016
As 2016 draws near, it sure feels like we are entering into a veritable golden age of digital marketing, at least for larger businesses. Article after article regales us with tales of the rise of corporate programmic ad buying, or how enterprise-level companies are using content marketing and rich media to produce a wellspring of…
Read More6 Reasons You Need Call Recording and Reporting
We’ve all had the experience of calling a business only to hear a recording that says something along the lines of “This call may be recorded for quality assurance purposes.” Call centers have used call recording and reporting for decades to increase customer satisfaction and agent productivity. Today, use of that technology has spread far beyond…
Read More5 Ways to Reduce Business Costs in 2016
There is no doubt that running a business is expensive. This is an inescapable truth of entrepreneurship. This doesn’t mean, however, that you can’t do anything to curb your overhead or that you have to accept the status quo. There are plenty of tricks you can use to reduce what your business spends and, by…
Read MoreAvoid These 4 Mistakes When Selling Your Small Business
If you’re like a lot of small business owners, you’ll eventually get to a point in your career where you’re ready to sell the business you built and start off toward a new goal. The reality of selling your business is that it could take longer than you expect. When preparing to sell your business,…
Read MoreHow Becoming an Influencer Helped My Company Succeed
My company, Focus Lab, has made $3,330,727.15 in revenue as a result of showing our work. How have CMSs, Dribbble and niche communities made this possible? Let me share my story. Becoming the “ExpressionEngine Guy” I was sitting in my cubicle reading a blog post about how to do something in ExpressionEngine (“EE”), a content…
Read More5 Ways to Not Pitch Journalists
When pitching a story to journalists, the quality of the pitch can determine if you see your news in the headlines or it ends up being tossed in the garbage can. Many journalists are bombarded with several pitches a day, so if you’re unable to get their attention, your news may never see the light…
Read More5 Mobile Apps to Keep You Productive in Your Franchise
Is your on-the-go lifestyle making it hard for you to keep up with your business? Technology is coming to the rescue. Your smartphone does more than call, text and email. It’s waiting to be filled with apps to help you do so much more for your franchise. Here are the top five mobile apps you…
Read MoreHave You Set Your Social Media Listening Posts?
There is so much information being shot at us daily via social media streams that we should monitor and control that which pertains to our business—and do so with some level of expertise. There are tools to inform you when your company name or personal name is mentioned. Google Alerts can be set for any…
Read More