The Power of Three: Solving Critical Issues
Let’s say you have been told by your board, by your chairman, CEO, or direct leader to solve three problems you identify and report back within a month showing progress—or that you have solved these three. First, you’d worry that this is an artificial way to focus management. Why three? Why now? After a short moment,…
Read MoreCreating Platform-Specific Content: JustFly’s Guide to Finding Your Audience
Content marketing isn’t about just writing great content and hitting ENTER. With the wave of different platforms that are out there, content needs to be tailor-made to the medium you are using to broadcast it. While some platforms have very stringent limits hardcoded into the experience (I’m looking at you, Twitter), other platforms simply require…
Read MorePrevent These Common Franchise Challenges
Small business owners have come to understand the importance of having a strong online presence. A well-designed website and top positioning on search engines are particularly essential to this effort. But, small franchise businesses have some extra challenges stemming from the specific standards and rules set by the franchisor in order to create a consistent…
Read MoreWhy Your Business Needs a Social Media Calendar
Social media posts can be rushed last-minute jobs. “Writer’s block” can be a problem. You might be worried about a lack of engagement, or just need a dose of guidance about what to post and when. All of these are reasons why you should set up a social media calendar. This can streamline your social media…
Read MoreAdvice for Future Leaders
Recently, for a magazine article on leadership, I was asked for my top three pieces of advice to future leaders: The first was to understand that Dale Carnegie totally had it right 80 years ago when he wrote in his classic, How to Win Friends and Influence People, that, “Ultimately, people do things for their reasons, not our reasons.”…
Read MoreWatch Out for Burnout
“I wish I could go back and tell myself that not only is there no trade-off between living a well-rounded life and high performance, performance is actually improved when our lives include time for renewal, wisdom, wonder and giving. That would have saved me a lot of unnecessary stress, burnout and exhaustion.” ~Arianna Huffington Burnout…
Read More5 Quick Tips to Increase Team Performance
Increasing team performance is a common goal. There is always room for improvement and leaders are always trying to get more out of their team. Increasing performance is particularly important when leaders are new to an organization, have moved to a new department in a leadership role or have just assembled a new team for…
Read MoreYou Need Customer Feedback to Grow Your Business
The saying that “the customer is always right” has taken a different shape in the modern age. Today the customer is not only the king, but he or she is also the measure of all things, business-wise. If a business owner wants their startup or company to grow, they need to keep getting regular feeds…
Read MoreSelling Across the Sea: 4 Essential Steps for Effective Foreign Marketing
Before you enter into a foreign market, you need to do some careful research. Lots of businesses charge headlong into markets they don’t understand fully only be to be crushed by competitors that have more experience and authority in the market they serve. Here’s how to swoop in, dominate, and not get killed. Establish Yourself…
Read More3 Ways to Harness the Power of Storytelling for Your Business
As the co-founder of an education company that advises on the college application process, I often hear my students say that they want to go into business. The problem is, they can’t articulate why. They don’t know how to explain why they’re interested or why business matters. They’re simply not sure how to sell themselves. At this moment, I…
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