How Startups Estimate Market Size
It’s a common question. How do I know market size? Of course what one does for that depends on the type of business. What works for a web app won’t work for a restaurant. The kinds of information available in one market differs from another. Local demographics might be quite enough for a retail business, but irrelevant…
Read MoreHow to Know Which Local Events to Sponsor with a Franchise
When you open your franchise, and possibly even before your doors are open, you will undoubtedly be approached by organizations in your community about sponsorships. School clubs need someone to sponsor their programs. The local rotary club might ask you to sponsor a golf tournament. Non-profits in the area might request money to help their…
Read MoreOffice Culture Gives a Kick to Your Business Performance
It’s not all about cash flow and sales in a small business. Office culture makes a big difference, too! How people feel in a particular environment can have a big impact on how well they perform. But the question is, how exactly do you improve office culture? What steps can you take to help employees…
Read MoreWant to Be a Great Leader? Be Consistent!
Being a leader is not a part-time job. To produce consistent results we’re expected to almost always be present in the business in some form or fashion. Those who depend on us count on reliability in their leaders. We can all agree that it’s easy to be a great leader when things are going well.…
Read MoreRepricing Tools are the Secret Weapon for Selling on Amazon
If you plan on selling some of your products online, particularly on Amazon, you will have many benefits and advantages that include higher conversions and increased visibility. However, these benefits won’t come on their own—you will have to overcome a couple of obstacles typical in a large marketplace. Among other things, putting a price on…
Read MoreThe Increasing Importance of Millennials in B2B Marketing
Yes. You read right. This post is about millennials and yes, they are growing into an increasingly important target market for all B2B verticals, especially in manufacturing, technology & business services. If you think millennials are not-so-important in the grand scheme of things when it comes to B2B marketing, well, my friend, it’s time to…
Read MoreWhy You Need a Clear Written Mission Statement, and Tips to Write One
When you are buried in the day-to-day operations of running your business, it’s easy to get tunnel vision. Your nose is to the grindstone everyday just getting it done. Such a limited perspective is one of the biggest reasons business owners fail to seize growth opportunities. Myopic vision limits your ability to think about the…
Read More4 Major Benefits of Working from Home
The flexibility and freedom of working from home far outweigh any financial benefit, research reveals. In a survey conducted by Reed Commercial, 400 home workers were asked what benefits they had seen from working in this way. Flexibility was the most popular reason given, by 55% of the respondents, more than one-third loved the lack…
Read MoreReclaiming Your Time is the Best Productivity Hack
Managing time while still staying productive is becoming a major challenge for everyone, yet millions of working professionals continue to face this problem every day. While balancing home and the workplace is always tedious, finding enough time at the office to meet targets and deadlines can prove to be more challenging than ever. Any working…
Read MoreAre You Ready to Podcast?
According to Wikipedia a podcast is a collection of digital media files distributed over the internet using syndication feeds for playback on portable media players and personal computers. Here’s my definition. A podcast is an incredible marketing tool and a great way to generate new leads for your business. It can enhance your marketing in…
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