How to Apply for an Online Business Loan
Online lending can be complicated, with a few traps for the unwary. So if you’ve never searched for a loan online, you could benefit from a few pointers. Here’s how to make sure you get the finance you need. Decide how much you require. This may sound obvious, but it’s an easy way to go…
Read MorePLAYLive Lesson: Vetting Franchisees
The key to building a prosperous franchise is to place quality franchisees at the helm of your business. As a long-time franchise lawyer and part franchise owner, I cannot stress enough how essential this is for long-term franchise success. As we continue to grow PLAYLive, we have been continuously refining how we attract and screen…
Read MoreTips to Stretch Your Trade Show Budget, Part 1
Many businesses have come to realize that trade shows are an indispensable part of their marketing/sales process. Although there is a lot of value that comes with exhibiting at a trade show, businesses have to budget accordingly to make it a success. Here are tips on how you can save money on trade shows to…
Read MoreAsset Protection Tips for Your Small Business
No matter your industry or how small your operation, it’s vitally important to take the proper steps to protect your business from litigation. Why You Need Protection What most people don’t fully understand is that owning any type of business can significantly increase their risk for being sued. In the event of a suit, your…
Read MoreWhy Excellent Customer Service is Essential to Startup Success
According to the book “Leading on the Edge of Chaos” by Emmett C. Murphy and Mark A. Murphy, 68% of customers leave a business because of bad customer service. That is an astonishing number when you consider that dissatisfaction with the product or service that the company provides accounts for only 14% percent. This means…
Read MoreHow to Get New Customers by Targeting New Markets
Many entrepreneurs assume that everyone will love their solution as much as they do, so they tune their marketing focus based on their own needs and wants. That’s the right place to start, but real growth and scale requires attracting customers who are not like you. Expanding your market into these areas requires thinking outside…
Read MoreHow Your Chair is Silently Harming You
Do you spend more than six hours in a day sitting in a chair or a couch? You are not alone in moving towards a sedentary lifestyle. Working professionals with desk-jobs spend close to one-third of their days sitting at a stretch. This habit may be doing more harm to you than you think. Sitting…
Read MoreTop 9 Benefits of Building a Strong Brand
Your brand is a combination of a customer’s experiences with your business/organization at every touchpoint. Each memory, thought, impression, website visit, story, sales letter, social media post, event, phone call, and transaction contribute to your company’s brand reputation. Building a strong brand can truly pay off. Here’s my list of 9 benefits for focusing on,…
Read MoreIs the Customer Journey Really That Predictable?
I saw the Princeton Marching Band for the first time in the early 80’s. I was working in Manhattan, a few of my colleagues were Princeton grads, so every once in a while, we’d take the train to Princeton to watch a football game—and the “memorable” Princeton Marching Band. Take a few minutes to watch…
Read MoreStarting a Retail Business: What You Need to Know
Opening a clothing store, or any store for that matter, might be your goal or your dream and it is certainly an attainable one with the right execution. Knowing how to do it and how to approach the situation is important as you set out your retail marketing strategy. Knowing how to open the store…
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