A Day in the Life of a Startup Owner
Some days will be smooth sailing; others will be an uphill battle. Just like when you take a new job in any area, when you start your own business you’re bound to face some challenges. It’s a fact of the learning curve. For startup owners just getting their companies off the ground, you have the…
Read More5 Ways to Boost Your Business Using the Connection Economy
I believe it was Seth Godin who, a few years ago, coined the term “connection economy.” The idea is that value is generated by making connections rather than pumping widgets out of the tail end of an assembly line. I might put a little sharper focus on this and say that for almost every small…
Read More5 Tips to Make You More Efficient
Today’s work environments are so stressful that if you’re not going to employ some form of a strategy you can easily be swallowed in the quicksand of work productivity. You may think that you are doing a lot of things at work. But why is it that after an hour behind your desk you feel…
Read MoreA Healthy Work Environment: Making Happy, Productive Employees
The concern for the overall health and wellness of employees has been increasing recently, and for entrepreneurs and small companies, it is becoming necessary to place more focus on their physical and mental health. They spend at least eight hours a day at work, possibly more in many cases. Places of business have made people…
Read MoreEmpowerment for Your Staff
Be of service. Whether you make yourself available to a friend or co-worker, or you make time every month to do volunteer work, there is nothing that harvests more of a feeling of empowerment than being of service to someone in need. ~Gillian Anderson It is becoming more and more important for managers to empower…
Read More6 Ideas to Help Keep Your Business Safe
Operating a business is a complicated matter. Not only do business managers have to worry about making a profit, they also have to worry about a myriad of things that can compromise the safety of the business. While there is no way to eliminate all risk, there are some practical steps that can be taken…
Read More5 Email Marketing Strategies to Consider in 2016
It’s tough breaking into an already busy industry, but there are startups created every day. Hopeful founders dream to lead their new company in a strong direction, no matter the trials they might have to pass to reach success. However, the competition is fierce, and one of the biggest concerns of the modern age is…
Read MoreMy Fish Bowl Story of Marketing Mistakes
Here’s a mistake I made that taught me a lot and helped me teach others. The Mistake Many years ago, I took a new product—early business planning software—to its first trade show. We did the standard booth thing, brought along products, and sell sheets, business cards, and so forth. And we put a plastic fishbowl on…
Read MoreStrategies for Successful Global Expansion
The ability to penetrate foreign markets can validate a small business. It can provide a sense of accomplishment and achievement, suggesting that the business has “arrived” as a player on the global scene. After all, it takes a company with truly special products or services to pique the interest of overseas customers. Although companies that…
Read MoreA Stress-Free Guide to Finding More Cash
There is a saying in business: “Revenue is vanity, cash flow is sanity, but cash is king.” While it might look impressive to have a veritable flood of revenue from sales, a truly healthy business thrives on the inflow and outflow of cash. Earning money and sitting on it does not make a business more…
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