Go Agile with a Product Innovation Platform
Disruption is afoot in the manufacturing industry. But you already know that, whether you focus on consumer products or industrial applications. You also know that customer demands are shifting, production tools and techniques are evolving, and products are getting smarter. You know quite a bit, it seems. But do you know how to stay ahead…
Read MorePlanning Principle: Do Only What You’ll Use
Efficient business in general means avoiding waste, doing only what has value. Therefore the right form for your business plan is the form that best serves your business purpose. Furthermore, for the vast majority of business owners, the business purpose of planning is getting what you want from the business—setting strategy and tactics, executing, reviewing…
Read MoreStill Looking for the Best SMS Marketing Software?
Are you a small business owner looking for SMS Marketing Software? Then this is a must read article because I’m going to share with you SEVEN things to look for in your new SMS marketing software. These are seven critical components you MUST HAVE… One of the biggest mistakes you can make is starting off…
Read MoreConsider Hiring International Students to Give Your Business a Global Presence
The thirst for success is the life force of any enterprise, since a stagnant business is as good as obsolete. Many small and medium-scale entrepreneurs are engaged in intense competition, trying to climb up the ladder to make it to the top. The changed market scenario Unlike previous years, small and medium scale enterprises are…
Read MoreHow to Persuade Like Bill Clinton
Author’s note: Yes, I know this is a presidential election year. And yes, I know Bill Clinton is married to the Democratic nominee. But this post has nothing to do with politics and everything to do with how you can be more effective as a leader. Republicans, Democrats and independents can unite in that. I got…
Read More3 Top Conversion Rate Optimization Rules from an SEO Perspective
It’s not common for SEO marketers to be hyper-focused on traffic goals and forget about the ultimate end goal: to make money. It’s awesome if someone lands on your website from a search engine result page—but what happens next? Are you giving the user a clear path, or focus point to direct them to take…
Read MoreIs “Servant Leadership” Too Soft for Today’s Workforce?
It’s a term rooted in ancient philosophy. Robert Greenleaf may have been the first to resurrect the concept in his book published in 1970. Not quite as bold as inverting the management triangle, the concept of servant leadership requires that a business manager focus upon his or her people’s highest priority needs first. The question…
Read MoreWhat Makes One Franchise Opportunity Better Than Another?
When you look at a franchise directory, it can be overwhelming. Even if you know the category of franchise you’d like to invest in, there can be dozens of options. What makes one franchise opportunity better than another? In fact, it’s not that one brand is better than another, but more than one is better for your…
Read MoreAlarmed by Employee Attrition? Here’s Why They Leave
An employee may seem content on the surface, but may actually be actively seeking a new job. This kind of scenario is very common in the workplace, and it often leads to disgruntled managers having to go through the hiring process for a replacement. In this situation, bosses are sometimes left scratching their heads, wondering…
Read MoreHow You Can Start Marketing on Reddit Today
Are you trying to sell to 18 to 29-year-old males? If so, you should at least consider marketing on reddit. But first, you need to understand what this mammoth website is all about…and it’s a little hard to capture its essence in just a few words. It bills itself as “The front page of the Internet,”…
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