Buying a Mobile Food Business: 10 Things to Consider
Food trucks and carts have come a long way since the days of greasy ‘roach coaches’. People generally have more refined tastes and higher expectations nowadays. The trendy reinvention of fast-food culture seen in recent years has triggered a boom in a market that you can enter without huge investment or extensive catering experience. In…
Read More4 Mobile Payment Myths That Need Busting
While credit and debit card payments have been very popular for quite a while now, and currently tend to be the most popular choice for consumers, more and more shoppers are preferring to pay using a mobile device rather than a standard Eftpos machine or other point-of-sale device. Mobile payments—those transacted on a smartphone or…
Read MoreWhat Designers and Marketers Can Learn from Pixar
Pixar is a renowned computer animation film studio that has captured hearts around the world ever since they released their first feature, Toy Story in 1995. How do they do it? Recently, Seer’s Creative Team went on a little field trip to investigate. Where, you may ask? The Franklin Institute, where The Science Behind Pixar exhibit was in full…
Read MoreRetargeting: Who Do You Have in Your Sights?
I remember the first time I noticed retargeting. I’d been online, checking the park hours before my next trip to Disney World. From that website, I did some work and then went to a CBS sports site to adjust my fantasy football team before the weekend. As I was trying to decide which running back…
Read MoreLean Business Plan: Form Follows Function
Your lean business plan is no more than what you need to run your business. In the beginning, it might be as simple as an elevator speech. Be able to talk through those key points: the customer story, what makes you unique, how you’re focusing and on what you’re focusing, and, if it comes to that,…
Read MoreWhy You Should Care About Social Listening
What the heck is “social listening?” Another marketing buzzword? Well yes, it is! Ya gotta love marketing for all its new fangled terms and phrases that creep into our vocabulary. I was a Tweetchat guest last week, so the subject is top of mind for me. Here’s my definition: “Social listening is monitoring and/or responding…
Read MoreDo Millennials Make the Best Entrepreneurs?
In the last 20 years there has been an 89% increase in student borrowers—almost no one used to borrow money to go to school and now it’s commonplace. The average student loan balance has ballooned by 77% in the same time period, while the cost of college tuition and books has outpaced inflation. This is…
Read More5 Simple Ways to Improve Office Morale without Breaking the Bank
Employee morale is much like the accelerator on an automobile. When morale is high, the pedal is pushed to the floor, and the vehicle moves forward quickly. When morale is sluggish or negative, the pressure on the pedal is released, and the vehicle moves forward very slowly or may stop completely. To keep your company’s…
Read MoreAre Your Sales Suffering Due to These Common Faults?
If I make a mistake even a big one, as I’m typing this article, I can simply select the text, delete it and then correct it. You don’t always have that ability in sales. If you make a mistake, you can easily lose a sale or perhaps even an account. Let’s look at two…
Read MoreHow to Scale Native Advertising for Content Distribution
Many marketers exploring native advertising for the first time are going directly to networks like Taboola, Adblade, Outbrain and Revcontent, and/or they’re going directly to publishers for sponsored content. This is what Peyman Nilforoush, CEO and Co-founder of inPowered, calls “Native 1.0.” While the networks mentioned above do provide a level of scalability, marketers are still beholden…
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