Why Great Content Needs Great Marketing
It’s fair to say that in this digital age, consumers are deluged with marketing content. Done well, it brims with originality, conveys brand identity and tells a compelling, emotional story all at the same time—one that your audience will want to share with their friends and which binds them to your content. Of course, creating…
Read More5 Keys to Crossing the Chasm to Mainstream Customers
Every technical entrepreneur is an early adopter of technology, so naturally they build things with people like themselves in mind. Unfortunately, for most solution markets, early adopters represent only 10 to 15 percent of the total opportunity, so it’s easy to get mislead on the real requirements of mainstream customers. Psychologists call this the confirmation bias.…
Read More6 Hidden Business Startup Costs
Starting a business is exciting! You’re finally ready to bring your dreams to life, become your own boss, and strengthen your local business community. You’ve got everything figured out…at least, you’re pretty sure you do. But with a new business come lots of startup costs, and you want to be sure not to overlook them.…
Read MoreEvent Tips and Tools for 2017
Each year it’s important for event professionals to look to the year ahead and plan for future trends. With the ever-changing technology landscape, it’s a no-brainer that one must be up to date with all of the current trends. Here we detail our tips and tools that event planners should be aware of for 2017:…
Read More5 Reasons Why SIP Trunking is a Game Changer
Modernizing any system of communication is crucial to the workplace, especially in this lightning-fast digital era. Any company looking to upgrade their outdated systems to a more current version is right to do so; existing VoIP technology is sufficient for the tasks at hand, but a call system with SIP trunking is rapidly spreading as the new, revolutionary means…
Read MoreWhy Outsourcing Isn’t Just for Big Business
Memo: You Can’t Do It All We can’t do everything. If we could, interviewers wouldn’t need to ask us about our greatest weaknesses. But in business, weaknesses can be costly—creating lost revenue, wasted hours and disappointed customers. Unless you’re in the minority of small business owners, certain aspects of running a company are more difficult…
Read More5 Simple Organization Tech Tips for Hiring the Best Employees
Hiring is an intensive process. If you’re like most people in business, hiring is just one of many things you’re responsible for. And hiring by itself has multiple hidden layers of work. You’ve got to get the word out about it, screen initial applicants, setup and conduct interviews, and then respond to the candidates. All…
Read MoreDon’t Get Fooled by These Legitimate Investor Tricks
A few weeks ago Rus Yusupov, founder of Vine, found out that after a $30 million dollar sale in 2012, Twitter was shutting down Vine. The Tweet that followed sums up many startup founders egregious feelings towards investors. When you hear a founder saying something like this after a company sale, it’s a big red…
Read MoreThis One Habit Transformed My Life
Financial security can be paid for two ways. Get a job or become an entrepreneur. Starting a business is often seen as a big bang approach. High risk and a big financial commitment. Find a bricks and mortar premises, commit to an expensive lease, hire staff and start marketing and selling your products and services. Today…
Read MoreAccount Management: The Challenges of Incumbency
Account Based Everything is a huge topic these days. Everyone is account focused, they want to grow their relationships, increase penetration and grow revenue. Developing our accounts is a huge opportunity. There’s huge amounts of data outlining the differences in sales time and cost between growing an existing relationship and acquiring net new logos. Growing…
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