The Marketing Trends You Need to Know About Moving into 2017
Every year brings new technology and trends in marketing that can affect your franchise … for better or worse. Knowing what’s coming up in 2017 can help you plan your marketing strategy around it as well as get you brushed up on new tools that can help you find more customers even faster. Video is…
Read More10 Secrets for Retail Small Business Owners to Boost Holiday Sales
Billions of dollars are spent during the busy holiday season. So, as a small business owner, how can you get in on the action and take home a small cut of this huge pie of holiday shopping revenue? Let’s explore 10 secrets you can use to boost holiday sales in your small business. 1. Hold…
Read MoreSo You’ve Bought a Small Business: What’s Next?
If you’ve just bought a business then the next few months is a critical period for you and your newly acquired enterprise. First impressions count, so it’s your chance to win the respect of your new charges, suppliers and customers. Bodge the transition and you could lose key staff or contracts, so here are some…
Read More5 Not So Obvious Habits of Successful Entrepreneurs
Usually, advice is a well-intended opinion, optimism, and belief; most times it’s subjective and idealistic. However, what are you more inclined to listen and follow? The advice that someone gives you, or what you observe them doing successfully? There is no better teacher other than the power of example. Is it not? Yes, we want…
Read MoreHow to Create a Core Team You Can Trust
How many times have you heard this line in a movie: “I don’t know if I can trust you…”? The line always comes at a pivotal moment. If there isn’t any trust, then the love affair, caper, or escape won’t happen. It teaches a good lesson: For important plans to be successful, there must be…
Read MoreWhat Advertising Structure Makes Sense for Your Franchise?
There are many aspects of franchising that factor into the overall success. Creating the FDD, recruiting franchisees, and developing proprietary products typically take the spotlight. One that doesn’t receive a lot of attention is building out an effective advertising structure. Despite its underwhelming attention, outlining advertising requirements plays heavily into gaining exposure for the franchise…
Read MoreHow to Make Money on Your Brilliant Business Idea
So you have a brilliant business idea that will be very successful. My congratulations to you. Now read all ideas are brilliant and nobody is going to pay you for your ideas. Are you still sure? All right then, let’s continue. And—this is important—do not even think about getting investors yet. Do a lean business plan. 1. Gather a team Can…
Read MoreHow to Find Out What You’re Actually Spending on Customer Acquisition
Getting a new customer isn’t easy, but it can be done. Before you break out the bubbly to celebrate, however, you’ll want to know how much money you spent to actually get that new customer. Talk about a complicated undertaking! As an accountant and former CFO, I’ve gone through this exercise with clients and former employers, but tackling…
Read More5 Apps to Increase Work Productivity
Everyone knows good communication among colleagues is key to a healthy office environment. Beyond email, there are so many tools out there to increase efficiency and productivity or simplify processes. Today’s communication tools can help solve internal business communication problems and assist companies achieve their goals. What are some of the solutions people are using…
Read MoreHow to Choose the Correct Safe for Your Business
More than ever, security now remains a top consideration for any small business. Installing quality locks and alarms is only part of the solution. Most businesses will also need to consider investing in a safe to protect valuables on-site. Safes not only provide a safeguard against theft but also against fire. If you’re in the…
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