An Unexpected Advertising Strategy That Pays Off in the Long Run
I’m not sure I’d believe any modern entrepreneur who tells me that sharing their work wasn’t part of the reason they succeeded. Most of us could never have gotten this far without the advice, processes and entire working programs that have been released freely by some of this generation’s most charitable pros. I’ve been a longtime reader…
Read MoreFind Your Sweet Spot
Who should buy stuff from you? If you’re like most business owners or leaders that I know, your knee-jerk answer is something just slightly smaller than “everyone on the planet.” But “everyone on the planet” can’t be your sweet spot customer. You need to narrow it down a little. Businesses who need insurance or parents,…
Read MoreThe Future of Text Message Marketing in 2017
Text message marketing is changing. It’s becoming more and more popular. Mainstream companies are adopting the marketing technique. It’s no surprise that companies like Coke and Dunkin Donuts, and other major players are adopting text messaging as a marketing vehicle. Texting is popular… How popular? Try 6 billion text messages a month… in just the…
Read More5 Ideas for Attracting Today’s Workforce with Tomorrow’s Workplace Perks
Take a quick look around, and it may seem like the future of work is changing faster than employers can keep up with. Worker life expectancies are increasing. Lifelong careers are being replaced by flex-time and freelancing. And some workers are being replaced altogether by rise of the machines. In this article, learn five ideas…
Read MoreIs Your Business Stable Enough for Growth?
The question might appear almost redundant: what business wouldn’t benefit from growth? But while growth is the lifeblood of any company, it also brings significant challenges—particularly in the cash flow department. In fact, a growth phase can be particularly dangerous as it will involve heavy investment in the business, including the purchase of new stock…
Read More10 Important Marketing Predictions for 2017
Now that 2017 has arrived, it’s important to stay abreast of ever-changing marketing, branding, and customer experience best practices. Although predictions abound online, many focus on large companies and enterprises. So, I did a bit of research for you and put together a list of 10 marketing predictions that can apply to any-sized organization, especially…
Read MoreThinking of Starting a Business? Don’t Rely Too Much on the Advice of Others
Everyone has advice. Sometimes it is good advice, sometimes not so much. Advice can be a great thing in many aspects of life, including starting a business. The problem is, not all businesses are the same, so there is no real cookie cutter advice. How do you know whether to take it or leave it?…
Read More10 Obstacles to Product Adoption That Kill Businesses
When entrepreneurs introduce new products to the market, their passion and conviction often leads them to assume that every potential customer will see the immediate need and value, and will quickly adopt the solution. They are devastated when their business growth never starts or stalls, and they have no idea how to get it moving…
Read MoreSmall Business Leadership: Are You a Queen Bee or a Worker Bee?
“Nothing gets done around here unless I do it myself!” Have you ever said that? If you have, it may be telling you a lot about your leadership. While it’s important for small business leaders to lead by example and be willing to get their hands dirty, it’s critical that they understand the position and…
Read MoreI Got a Negative Google Review: Now What?
As a search marketer, one of the most important jobs I have is making sure clients have a positive Google review profile. This not only ensures better ranking power, especially for local businesses, but it’s essential to reputation management. So what happens when an angry customer attacks? Or worse—a spammer or competitor? Here are a…
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