Automation: Are We Empowering Human Interaction or Displacing It?
The sales and marketing technology along with the social networking/selling technologies represent a huge amount of the changes that are driving sales and marketing. They relieve us of many of the tasks that used to take lots of time, enabling us to focus that time on engaging customers and colleagues. They help us in better…
Read More5 Tips for When You’re Feeling Uninspired
Running a successful small business requires work ethic, creativity, organization and much more. With the amount of responsibility required to be an entrepreneur, it’s understandable if you occasionally lose focus. Instead of beating yourself up or accepting defeat, consider these five ways that you can tackle feeling uninspired, and turn it into constructive plans for…
Read MoreAre Public Figures an Asset to Your Franchise?
We’ve all taken note when a celebrity comes to the stage for a product. How could you forget the iconic Air Jordans that dominated streets in the 80s and 90s? Every time you pass Chanel at the mall, images of Nicole Kidman in a stunning pink gown running through the streets of New York come…
Read MoreOffseason SEO for Local Businesses
Landscapers, swimming pool service companies, golf courses, ski resorts. What do they all have in common? Their businesses and activity is dictated by the season. Each of these businesses, and others, have entire months when business is not coming in. In terms of online marketing, what steps should a seasonal business take to leverage the…
Read MoreWhat Turns Visitors into Loyal Customers?
E-commerce is the business platform of the present and the future. Traditional bricks-and-mortar shops will probably always be with us, but e-commerce is the business economy which is exploding worldwide. Making an e-business profitable is not as simple as it sounds. The pitfalls are many, and the failures are legion. More businesses have failed to…
Read MoreWhy to Say Yes to Outsourcing Software Development and How to Do It Right
Software development, in most cases, is better left to your own in-house development team. Hiring a local software development company still remains the best option…or is it? All those stereotypes that Czechs brew the best beer, Germans manufacture the best cars and Italians make the best shoes may be true to some extent but software…
Read MoreHow Effective is the “Why” of Your Business?
A business without a why is like a leader without a purpose. However, it’s easy to mix up a goal with a “why,” and this is where things often go wrong for businesses. Let me explain. A goal is just a destination—a place you want to go to. Don’t get me wrong; goals are important, critical even.…
Read MoreThe Formula for Business Success is Simple
Yeah, sure. That’s what you probably thought when you read this blog post title. Nothing in business is simple, right? Experts will offer advice that relates to what they’re selling. They promise the moon if you do what they say. But, the formula is rather simple. But, before I give it away, here’s an example…
Read More5 Best Practices for Amplifying Influencer Content
Thought leadership is all about wielding the power of influence through valuable content that resonates with your buyer personas. Creating a truly valuable content, however, is only half the battle. No matter how great your content may be, it’s rendered useless if you can’t get it in front of the audience (or in some cases,…
Read More5 Steps to Better Small Business Security
It’ѕ hard tо bе рrоасtіvе and соnсеrnеd with threats уоu’vе never еxреrіеnсеd fіrѕt-hаnd. This іѕ why many buѕіnеѕѕ оwnеrѕ tурісаllу wait untіl аftеr a cyber аttасk before they аmр up their protection аnd іmрrоvе thеіr security ѕуѕtеmѕ. Wіth іnсrеаѕіnglу ѕорhіѕtісаtеd mаlwаrе bеіng соnсосtеd еvеrу day and mоrе and mоrе buѕіnеѕѕ trаnѕасtіоnѕ оссurrіng dіgіtаllу, thе wаіt-аnd-ѕее…
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