Don’t Let Valued Customers Be the Last to Know
A restaurant in my town closed its doors the other day completely unannounced. Without even a hint that things weren’t going well. In fact, I ate there just last week and had to wait for a table—the place was that crowded. I learned the news that my favorite go-to place for a night out was…
Read MoreVision for Your Future Success is Everything!
I love absolute statements. And this is one of my favorites. You’re at the ignition stage of your newest business venture. Of course, you have a vision for what you will do to change the world. Let’s stress test that vision and sharpen it further to help insure your success. First, if your vision is…
Read More3 Invisible Mistakes Your Small Business Might Be Making
Successful entrepreneurs may look all jovial and rich, but the truth is that most of them have been to hell and back. They have undergone pain, frustration, losses, and even come to the brink of giving up. In its tender age, a small business tends to make many mistakes. While there is a school of…
Read More5 Sales Indicators All E-Commerce Retailers Should Monitor
Consumers’ habit of getting into their cars and driving to malls or department stores to get their shopping done is slowly but surely dying out. These days, people prefer to have items delivered right to their door. And as soon as they order at that. More and more businesses are adopting ecommerce-centric business models, and…
Read More4 Things Entrepreneurs Need to Know Before Financing Their First Startup
For entrepreneurs starting a small business for the first time, it’s easy to feel a bit overwhelmed by all of the funding options available. Do you go with the first offer made to you or shop around? Is it better to go it alone with your personal savings and bootstrap instead? And what about crowdfunding…
Read More8 Reasons to Initiate a Startup in a Sluggish Economy
According to CNN Money, the economy is still very sluggish, with only 1.6 percent growth in 2016. Yet if you wait for an economy bubble before starting your new business, you will be making a comparable mistake to the people who thought during the dot-com bubble “all I have to do is a startup, and I’ll…
Read MoreRespect: Thomas Edison’s Accomplishments Go Beyond the Bulb to Modern R&D
It’s impossible to overestimate the influence that Thomas Edison’s accomplishments have had on modern life. Although Edison (1847–1931) is best known as the inventor of the incandescent light bulb, the phonograph, and the motion picture, these innovations are a fraction of Edison’s legacy. More than 85 years after his death, his accomplishments in the field…
Read MoreHow to Take Stunning Photos to Promote Your Business
Images used for PR purposes tend to follow a specific format. They are not marketing images showing models who have no connection to your business. Nor are they gorgeously designed product images. They feature people—and relevant people. Here are some tips to get the best shots to promote your business. Include People in Your PR Photos Your first…
Read More6 Surprising Retail Trends in 2017
Retail is a rapidly changing environment, both online and offline. Technological advancements and a shift towards omnichannel marketing strategies have impacted both environments. Many retail predictions were made at the beginning of 2017 and, as the year continues to unfold, opinions are divided because of the political and economic landscape. In the US, the effects…
Read More3 Ways Artificial Intelligence Can Revolutionize Customer Service
As one of the crucial factors to consider in any e-commerce business, improving our customer services is essential to secure not only a brand’s growth but also to get a firm hold of our place among competitors. Given that, it shouldn’t be a surprise to acknowledge how many brands are leaning on the services of…
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