5 Services All Business Owners Should Consider for the New Financial Year
As we’re in the new next financial year, now is the perfect time for business owners to invest in the right services. The new financial year is a fresh start, and with it comes the opportunity to review current practices and make sure business is going to plan. Strategically designing the year ahead is vital…
Read MoreOur Products Are Becoming Commoditized!
It seems every product, regardless of how complex, is destined for some level of commoditization. In virtually every industry, we look at products and solutions that were very complex. These require great product knowledge and extensive work with the customer to help them understand the product and its application. Over time, as products get greater…
Read MoreHow to Best Deal with Business Confrontations
Generally, people don’t like conflict. Yet the reality of running your own business is that there will be times where you have to deal with confrontation. Whether it’s an unreasonable client, two members of staff who dislike each other, or even learning to manage your own response to disappointment, working with others makes occasional feelings…
Read MoreImprove Your EQ to Improve Your Business
“The customer is always right” doesn’t seem to apply to many situations anymore. It’s an artifact of a bygone era when daily life was slower and maintaining relationships with your regular customers at all costs was the most important part of your job. It’s still important to maintain relationships with your customers these days, but…
Read MoreTransformative Leadership and Change Realization
Change is not easy, but it is necessary if leaders want to achieve their strategic goals and objectives. It is inevitably much easier to maintain the status quo, rather than make the tough decisions needed to sustain growth over time. People are inherently resistant to change, even positive changes that are beneficial to team members…
Read More4 Content Strategies for Micromarketing
A friend used to joke that he was going to sell his old jeans on eBay for $1 million. Of course, everyone poo-pooed his idea. He always responded by saying, “Hey, I only have to sell one pair!” That’s the beauty of micromarketing—you can get the margin you need. The difficulty is finding the people…
Read More10 Strategies to Cover New Product Development Costs
The “valley of death” is a common term in the startup world, referring to the difficulty of covering the negative cash flow in the early stages of a startup, before their new product or service is bringing in revenue from real customers. I often get asked about the real alternatives to bridge this valley, and…
Read MoreHow Small Business Owners Can Expand Their Reach by Writing a Book
As the founder of a publishing company focused specifically on serving entrepreneurs, I see the same problem over and over. When a business owner decides they want to write a book (or do anything else, for that matter), their goal is to be the best. And, because the traditional publishing industry has one core metric…
Read MoreWhy Marriages and Businesses Fail: A Love Story
In his speeches about strengths and weaknesses, thought leader David Rendall frequently tells the story of Brenda, a detail-oriented young lady, who falls in love with Eddie, a free-spirited young man. Brenda is the consummate ringleader. She is a planner, a gifted organizer who manages every detail and thinks deeply about every decision. She’s the sexy…
Read More7 Legal Risks of Doing Business Online
If you have an idea for a service or a product, you can start an online business. With modern technology, starting a business has never been easier… The web eliminates the immediate need for a storefront, you can easily promote—and for a reasonable price—on social media sites such as Facebook or Twitter, and you’ll be…
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