What Can CEOs Do to Combat the Threat of Ransomware?
Ransomware is a threat to the data and the financial health of businesses all over the world. No longer limited to old versions of Windows, modern ransomware is targeted squarely at servers because they represent a more lucrative payday for online criminals. Businesses across the US and Europe have been victimized by amoral criminals, losing…
Read MoreIs Your Leadership Style Motivating or Demoralizing?
Every business leader realizes their primary objective is to motivate people to do what is required, yet all of us with any experience in business tend to remember most those times when we felt highly demotivated by our leaders. Since I can’t imagine any leader demoralizing their team intentionally, I’ve concluded that the challenge must…
Read MoreStay on Top of Your Seasonal Advertisements
For a glance at the latest in small business ad ideas, check out your local monthly magazine. Chock full of creative promotions, regional publications provide a variety of ad options, often with the promise of an advertorial article. As a result, many establishments use this platform to familiarize residents with their presence. Ads often incorporate…
Read MoreWho Should You Target: Specific or General Audiences?
When plotting a course for business development, small businesses have one of two main options. They can either be generalists, appealing to a wide audience with an equally wide range of products and services, or specialists, targeting one specific audience with specialized needs. But is one approach inherently better than the other? Is it advantageous…
Read MoreHow to Incorporate Video into Your SaaS Marketing Funnel
Video holds a particular appeal, serves a specific need, and creates a unique competitive advantage for SaaS companies. You do not have to be a marketing expert to see the impact video has had on consumer trends. My favorite example is easily the cellphone. With mobile browsing accounting for 71% of time spent online in…
Read MoreTop Tools for Time Management
Whether you’re a small or large business, a busy professional or a sole trader, one thing is likely: life is hectic. This is why managing your time in an efficient, yet uncomplicated way is so invaluable. Long gone are the days of desks cluttered with files and reminder notes; now everything can be created, stored…
Read MoreMake Sure Every Detail of Customer Service is Evaluated
“Look through your customer’s eyes. Are you the solution provider or part of the problem?” ~Marlene Blaszczyk My significant other, Ellie, just had knee replacement surgery. The procedure went incredibly well, but we needed to have a walker for her when she returned home from the hospital to ensure she did not fall. It just…
Read MoreHow Do I Patent My Mobile App Idea?
So, you have come up with a great mobile app idea and you want to protect your idea with a patent. What do you need to know? First, you need to know that applying for a patent is a very detailed, often tedious process. However, you can make it easier by knowing some key things…
Read MoreHow to Use LinkedIn Sales Navigator for Social Selling
It is safe to assume that as a business owner, whether small or big, you are on LinkedIn. According to Fortune, LinkedIn now has more than 500 million users, including corporate executives, buyers and decision makers. So it’s also safe to presume that you know that the economic decisions and deals course through the social…
Read MoreWhat I Learned from Reading These 5 Books (1 May Shock You!)
So you pick up a book. Start reading. Creating pictures in your mind. Imagining. The wooden cabin nestles in the shadow of a snow covered mountain. The day has darkened and the twilight is fading as the sun has just dipped below the summit. You can smell the cedar fire and feel the warmth of the burning…
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