Newspaper Advertising That Really Makes Headlines
The weekly paper is typically filled with local advertisements, usually the same small businesses ads in the same spot, at the same size, and with similar information in each issue. Why not truly make headlines? For that, you can consider investing in the “full wrap.” In my local weekly newspaper, one small (and expanding) business did…
Read MoreAre We Getting Prospecting Wrong?
Today, most of what I hear from sales people and executives is they are opportunity starved. They are all desperate to find more qualified opportunities. Prospecting and lead gen have become the dominant issues in many sales organizations. There are, of course, the ongoing challenges of making sales people understand they must prospect! Clearly, lead…
Read MoreWhy Virtualization Is Good for Your Business
If you have ever split your computer drive into multiple partitions, you have engaged in what is known as virtualization. A drive partition is defined as a logical division that splits your current hard drive into two separate drives. The same can be done with operating systems as well. It’s called operating system virtualization. Here,…
Read MoreHow to Use a Law Index
Economic trends probably aren’t the first thing on your mind when you wake up in the morning. In fact, you probably give little thought to economic trends ever unless you work in the financial sector. Unfortunately not paying attention to economic trends can be a bad move for you. If you own a business it…
Read MoreBuilding a Loyalty Model
The kind of loyalty model I will be discussing in the next several blogs is a basic business model that is often used in strategic management. The basic premise of the model is that customer loyalty leads to profitability. The purpose of this model is to develop an understanding of the business components that contribute…
Read MoreSweat the Small Stuff When Owning a Franchise
If this is your first venture into owning a franchise or if you already own a franchise business it’s important to realize that even the smallest of choices, may end up having an enormous impact on the future success of your franchise business. Think about this, if a car is going the speed of 5…
Read MoreThe 5 Best Ways to Speed Up Your Website
Whether you knew it or not, the speed at which web pages load is very important for two reasons. First of all, even though the mechanics of the Google algorithm aren’t publicly available, it seems that page load times have a direct effect on rankings. We’ve known this for years, and Google is always trying…
Read MoreThe Reviews Aren’t Good
In the “good old days” when a neighbor or work colleague told you how much they enjoyed a nearby B&B, movie or restaurant, it mattered. Word of mouth has always been one of marketing’s most potent weapons. Today – we have word of mouth marketing on steroids with online reviews. Interestingly, in a wide range of surveys examining the…
Read MoreIs Sitting the New Smoking?
Training and support about the dangers of sitting at a desk for prolonged periods of time are woefully neglected in many businesses, according to new research by office suppliers Viking and YouGov. Roles that involve sitting at a desk for extended periods put people at a greater risk of obesity, heart disease, cancer, and diabetes.…
Read MoreWhat Every Entrepreneur Should Know Before Starting a Company
When it comes to running a business, my best advice to any new owner, founder or executive of a company is to listen to as much advice as you can and apply what is most relevant to your scenario. When I first started Isolator Fitness Inc., I made mistakes like ignoring my customers’ needs, hiring…
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