Greatly Exceed Early Customer Expectations
First customers are critical. Greatly exceed expectations at all costs. There is so much history behind this insight, and so many stories that illustrate this point. Your first customers for any product or service form your reference base, the important group of allies that your marketing and sales people rely upon when attempting to create buzz…
Read MoreDon’t Let a Dated Website Block Your Company’s Potential
Developing a business takes courage and dedication. It moves an entrepreneur from a dreamer into a doer. While there are many paths to launching and growing a successful business, most of those paths include an effective web presence. At the very least, this means having a website where customers and potential partners can learn about…
Read More3 Tips for Improving Workflow with Business Process Management Software
Business process management software offers an excellent solution to the ever-growing problem of data. Your company collects, stores and uses new data every day, in each department. With BPM, you have a ready-to-use solution to help streamline efficiency in using this data. In other words—your BPM software should help you improve business protocol. All of…
Read MoreWhat to Do When Franchising Isn’t the Right Fit for Your Business
As a franchise lawyer, I see the incredible value for business owners to take a proven business model and rapidly expand through franchising. It also builds in revenue streams and places dedicated individuals at the helm of each individual franchise unit. Yet, despite the benefits, franchising isn’t a fit for every business model out there. Additionally,…
Read MoreWhat’s Your One Goal for Each Person on Your Team?
Too often, as managers, if we do coach, our coaching is ineffective. One of the key reasons is that we are unfocused on what we are trying to achieve with each person. What happens is that we see skills that need to be developed, new habits that need to be solidified, behaviors we need to…
Read MoreA Simple Brand Development Strategy
One of the biggest misconceptions about brand development is that it’s a long-drawn, complicated, and expensive process that should only happen in the formative years of a business. The truth is, it is not always the case nor does it have to be. What makes your business unique, who you’re intending to serve, your value proposition,…
Read More10 Payroll Mistakes Every Business Should Avoid
Payroll affects every aspect of business: anticipating and avoiding common payroll mistakes is preferable to dealing with their consequences… Every good business relies on an effective payroll department. Beyond the crucial matter of delivering salaries accurately and on time, payroll is a foundation on which all other departments and processes are built—and sends an important…
Read More4 Proven Ways to Reduce Your Business Energy Costs
As an entrepreneur and business owner, you know it’s not simple: you always need to keep the organization and productivity flowing in the workplace, create a teamwork-driven environment, collaborate with your employees, and so much more. But as you’re checking things off the list to constantly take care of, do your energy costs come up…
Read MoreDoes Your Website Have a Form? Get an SSL Certificate!
In October, Google will start labeling web pages without an SSL certificate as untrustworthy. According to an article in Search Engine Land, Google will start to label a web page having a form but not an SSL certificate is untrusted by Google. This is part of Google’s ongoing campaign to characterize HTTP as unsecured and untrustworthy. Many…
Read MoreLowering Your Brand Bids Can Help Increase Conversion Volume
When businesses start an Adwords account, one of the most common questions we often hear is: “Do we really have to have a brand campaign? The answer is yes, businesses most definitely should run a brand campaign. Here’s why. Right now, as we speak, competitors are most likely bidding on your organization’s brand terms. Therefore, they…
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