13 Easy Local SEO Tips for Small Business Owners
While search engine optimization isn’t the only marketing tool for small businesses, it is a key one. Today, a huge percentage of consumers are using Google to search for a business that meets their needs and to check reviews. Even if you’re a local business that gets some of its traffic through word of mouth,…
Read MoreDisaster Insurance Can Help Small Businesses Prepare for the Worst
While being a business owner has its rewards, it also spawns a laundry list of strenuous duties and responsibilities. It’s no wonder entrepreneurs shove some crucial matters, such as disaster preparation, to the back burner. In fact, 68% of small business owners don’t even have a written disaster recovery plan, and 21% of these owners believe a…
Read MoreThe Mobile Revolution is Not About Technology
The truth is, we live in a permanent technological revolution. Remember when you didn’t have a cell phone because no one did. Granted some of you may be too young to remember that – but the majority of readers are not. That’s a pretty short window. We’ve gone from not knowing what a mobile phone…
Read More5 Reasons Why Your Business Needs Online Reviews & How to Get Them
People are more connected today than they’ve ever been. Most people have access to the internet whether at home, work, or on the road. It’s not only a means of communicating with people or staying entertained—it’s also a valuable resource, and people take advantage of it. Although the internet has changed many facets of our…
Read More5 Steps to Customer Service Glory
We all know that providing exceptional customer service is the stated goal of every business leader, regardless of how large or small the company. It’s common knowledge that customers are more loyal to companies who treat them as more than just a number. Sadly, the personal touch customers want—and deserve—is often lost in the daily…
Read MoreMarketing on the Web: 5 Keys to Online Business Longevity
An important part of growth is sustainability. If your business volume seems to hit a plateau or recurring limit, the only direction you’re going is back down again. Companies that aren’t making an impact quickly become marginalized. Business strategy has to include developing a sound operational plan that will both maximize your efforts and keep…
Read MoreUse Tutorials to Establish Authority and Build Relationships
The YouTube “stars” I’m most impressed by are those who have created a large following by publishing a series of tutorials on a given topic. These topics vary from how to apply make up to how to get started coding HTML to how to get really creative in your scrapbooking. I’m impressed by this group…
Read MoreCapital vs. Operating Lease: Tax Reporting Implications
We often encounter taxpayers who do not quite fully understand how to report for income tax purposes the lease agreements they have entered into for business use assets, particularly automobiles. Leased property includes real estate, machinery, and other items that a taxpayer uses in his or her business and does not own. Payments for the…
Read More7 Creative Ways to Make Your Storefront Stand Out
Physical stores have seen rising competition from online brands, but they still have some serious advantages, including the ability to generate foot traffic. However, to succeed in drawing in foot traffic, stores have to go out of their way to stand out from the competition. The best way to do this is to come up…
Read More10 Ways to Prepare for Competitors You Don’t See Yet
When you are starting a business with an exciting new idea, it’s easy to dismiss potential competitors as not being in the same space, or too fat, dumb, and happy to be concerned that you even exist. I hear it all the time as an angel investor, but I also see that same naïve or…
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