Does Your Website Have a Form? Get an SSL Certificate!
In October, Google will start labeling web pages without an SSL certificate as untrustworthy. According to an article in Search Engine Land, Google will start to label a web page having a form but not an SSL certificate is untrusted by Google. This is part of Google’s ongoing campaign to characterize HTTP as unsecured and untrustworthy. Many…
Read MoreLowering Your Brand Bids Can Help Increase Conversion Volume
When businesses start an Adwords account, one of the most common questions we often hear is: “Do we really have to have a brand campaign? The answer is yes, businesses most definitely should run a brand campaign. Here’s why. Right now, as we speak, competitors are most likely bidding on your organization’s brand terms. Therefore, they…
Read MoreSlatwall Panels and Your Shop Display Layout: What You Need to Know
As a small business owner, slatwall panels are an important part of your store layout design. The integration process is straightforward and in combination with other wall accessories, it ensures a more streamlined shop display. However, during the design stage, emphasis has to be placed on using the right paneling for your specific product types,…
Read MoreDBA vs. LLC: Which is Best for Your Small Business?
You’ll come across inevitable steps when forging your path to entrepreneurship – formulating an idea, writing a business plan, obtaining funds, etc. But one of the most crucial steps you will stumble upon is deciding what your company’s business type will be. Among small businesses, the most popular types of structures are DBAs (doing business…
Read MoreHow to Protect Your Online Business from Chargebacks
By Blair Thomas 8/31 For many merchants, the internet presents a myriad of opportunities. An online enterprise is not only easy to set up, but it also enjoys a much broader reach of potential customers than the traditional brick-and-mortar layout. That said, the e-commerce scene is riddled with unique risks, through which a business owner…
Read MoreBe Helpful or Be Gone
Last week, we explored the idea that email marketing is about earning the audience’s permission to keep talking. I suggested that there were two equally important elements – intent and content – that had to be in sync if you want to stick around in someone’s in-box. Now it’s time to talk about being helpful.…
Read MoreAn Important Benefit for New Mothers
One of the biggest benefits employees are looking for when they join a company is not stock in the company—it’s flexibility for parents to be parents. Maternity and paternity leave policies are crucial to retaining top talent these days, but there’s one thing you can do that will set you apart from all the other…
Read MoreWhen Making Early Hires at Your Startup, Lean on Your Networks
Hiring your first few employees can often be as hard as choosing your co-founders. Especially in the early days of your startup, when you’re often only months from running out of money, hiring the wrong person can be disastrous. Yet it’s hard to accurately vet potential candidates. Cold job interviews can be an unreliable litmus test for…
Read MoreUnique, Quirky, Unusual: Building Brand Personality That Sticks
Two interns are giving an important presentation: each is trying to sell a product to the other. They have the attention of all the executives and senior managers in the room. The outcome will determine whether they will work in the company or not. The first intern outlines the facts and injects his confident opinion…
Read MoreStop Blaming Millennials for Destroying Big Brand Business!
It seems like millennials have become the mysterious group of individuals that other generations can’t seem to figure out. With their horn-rimmed glasses, need to bring back record players and a love for all things ‘90s, a time when most were still wearing diapers (and no we aren’t talking Zubaz), a majority of big brands…
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