Opening a Restaurant? Know Your Business Financing Options
The restaurant and foodservice industries can be called completely unique without exaggeration. People who haven’t had experience working in a restaurant have a hard time seeing how difficult it can be to find a concept that works while juggling tight profit margins and bruising hours along the way. Things don’t get much easier when people…
Read More10 Link Building Strategies for Local Businesses
Link building is one of the most difficult, and beneficial, aspects of SEO. It requires persistence and planning to run a link building campaign well. But if you’re a small business with a limited budget for SEO, how can you build enough quality links to make a difference in your business? There are some ways…
Read MoreeCommerce Checklist: Are You Ready for Black Friday Madness?
Black Friday reclaims the top spot as the busiest holiday shopping day. According to ShopperTrak predictions based on historical data, “though Black Friday traffic may not reach the same peaks as it did during its heyday, the day’s significance remains uncontested.” In the United Kingdom, it has been known to outperform Boxing Day. It has…
Read MoreOne Local Pizza Restaurant’s Text Marketing Mistakes
It happened again. My local pizza restaurant made a text marketing mistake… and a number of them. It always drives me crazy when a company is using a technology like text message marketing… but does a half-assed job of the actual marketing. It’s like ordering a steak at a fancy restaurant, then only eating the…
Read MoreBeware These Pitfalls of Being a Young Entrepreneur
How old were you when you started your first business? Warren Buffett started off with pinball machines in barber shops as a young man. Great entrepreneurs often have lofty ideas and goals at a very young age, and while Millennials are mostly choosing to skip entrepreneurship Gen Z is going after their dreams with a…
Read MoreHow to Choose the Right Accountant for Your Business
Deciding that it is finally time to look for an accountant is a big step for any growing business, but you will have to make sure that your financial information — one of the most important areas in your business — is in the right hands. It is highly likely that most people would first turn to…
Read MoreHow to Calculate Google Analytics Goal Values
While we might not always realize it, every website has a purpose for existing. Some websites are created to sell products and services, while others focus on providing content and information to site visitors. Many websites have more than one goal such as increasing sales leads and creating valuable content – like our Seer website. That’s why…
Read More12 Visual Principles for Everyday Design
Design is essential and affects so much of our work. But design is also expensive. And the tech world, social media, the web, and business are full of designs we do ourselves. Profile pages, presentations, for example. Turning to designers is a luxury that takes time and money. And I care about quality too, so this…
Read MoreHow to Solve Your Business Lending Problems
Asset-based finance is big business these days. Since the financial crash of 2008, banks have significantly tightened their lending criteria and become much more risk-averse – with the result that SMEs are looking to other sources of finance. As a result, the asset based lending index has risen by 14% in the second quarter of…
Read MoreCan Your Business Survive the Traditional Life Cycle?
Successful startups seem to follow similar paths to greatness, and unfortunately all too often that path leads them back down the hill much faster than they went up. Big company powerhouses, like IBM and Xerox, took fifty years to make the cycle, but new companies today, in the age of the Internet, often make the…
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