5 Cybersecurity Tips for CPAs
Every day, CPAs handle documents populated with their clients’ most sensitive personal details. Names; addresses; Social Security Numbers; bank or savings account details; credit card numbers; tax information. These details and others are there on the paperwork that CPAs work with and store in their files. In the wrong hands, any of this information could…
Read MoreUsing Display Advertising to Grow Your Online Brand
Display advertising was a booming business during the early days of the Internet. It has since waned in popularity as Internet users succumbed to banner blindness. Few marketers use display advertising as a form of performance marketing anymore. However, it still has a valuable role in branding. If you are trying to create a branding…
Read MoreThe Essential Guide to Family Member Loans
Family loans are loans between relatives and family members. For some, borrowing money from a relative is a better option than taking a loan from a bank. With family loans, the borrower is not restricted to use the funds for a particular purpose, the rates and terms are typically better, and since family members know…
Read MoreTrademark Ownership Strategy
I’ve stressed the importance of trademarks on many occasions. In short, owning (and controlling) the brand name is essential on the journey of franchising. It’s one of the many reasons that California cannabis companies can’t franchise. Acquiring the trademark isn’t the only thing you need to consider when going through this process. One important, yet often…
Read MoreDressing Your Best Makes a Difference in Business Success or Failure
Dressing the part is important for any modern businessperson. The impressions we create and the image that we project to others affects how they perceive us in both personal and business dealings. An effective business person needs to be constantly aware of the image that they are showing and shouldn’t underestimate the difference that this…
Read MoreThe Future of Recruitment: 4 Things to Focus on in 2018 and Beyond
Over the years there has been a rapid change in how people view work. A lot of these changes are a result of the late millennials getting into the job market. Employers are also realizing that there are unique challenges when it comes to dealing with millennials. In fact, most of the late millennial want…
Read More8 Coaching Myths to Avoid in Building Your Team
Business productivity is all about having the right people, even though I’m bombarded daily with online tools and mobile apps that promise to solve every problem with automation and data. In reality, business success and satisfaction is about doing the right things at the right time, which requires leadership and coaching. But coaching doesn’t always…
Read MoreWould You Pay a High Achiever More Than Yourself?
Recently I was asked to review an offer letter for a senior director of business development. The CEO was concerned that he was offering far too much in the form of incentive compensation, with bonuses that could greatly exceed the base salary if all the bonus items were achieved. I asked the CEO to imagine…
Read MoreThe Rise of Influencers and How to Account for Their Success
Influencers – such as bloggers and social media mavens – have risen in prominence as the internet becomes more integrated as a tool for communication and commerce. In fact, many influencers make significant profits by plying their particular brand of persuasion. With profit, though, comes taxes. While clarity has been late in coming, the IRS…
Read More7 Ways to Keep Your Servers Safe and Sound
Have you ever stopped to ask yourself how safe your company’s resources really are? When it comes to your servers, there’s no messing around. Servers need to be regularly monitored to ensure they run at their best. Your servers allow their users to share and access their information from various workstations. Servers store your data…
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