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Dressing Your Best Makes a Difference in Business Success or Failure

Dressing Your Best Makes a Difference

Dressing the part is important for any modern businessperson. The impressions we create and the image that we project to others affects how they perceive us in both personal and business dealings. An effective business person needs to be constantly aware of the image that they are showing and shouldn’t underestimate the difference that this makes.

Looking the part isn’t always easy or cheap. However, the good news is that it is possible to dress with the same style and sophistication of a successful Wall Street banker, without the same kind of paycheck.

In this article, we take a look at some essential items of business apparel for those who want to project the right image to the outside world at all times.


Suits are the most obvious part of any business apparel. The suit you wear says a lot about you, so it’s important that you choose the right one. It is always better to have a suit tailor made to your precise measurements. This will ensure the absolute best fit possible. A very good suit will undoubtedly set you back quite a considerable sum, but for those who don’t have that kind of cash to throw around, it is still possible to get a good quality suit without spending a fortune.

Dress Shirts

Dress shirts are an expected part of any smart get up. Remember that whenever you take your blazer off, you will be left in your shirt; it is, therefore, worth putting the same amount of care and deliberation into choosing something that is elegant and stylish.

Casual Wear

You will also need some kind of casual wear for days on the golf course or when attending more informal networking events. There are a plethora of options here, but with casual wear, the smart businessperson can not only see some significant savings, they can also project a more approachable and friendly image.

It is worth considering, when choosing some casual and informal clothes, exactly what kind of informal actions you expect to be attending. If, for example, you only expect to wear these clothes on the golf course, or while playing some other sport socially, then you should choose something sporty. Perhaps even some embroidered company apparel.

If you are more likely to wear these clothes to business gatherings, albeit more informal ones, then you should be aware of how your appearance might affect your ability to network. Others are more likely to build a connection with you if you can make yourself seem laid back and approachable while remaining a professional. You will need to strike a balance between a business look as an informal, casual look.

Making sure that you look the part is an essential part of success for any modern entrepreneur. By projecting the wrong image, you are wasting opportunities to forge new connections, which have the potential to transform your business and could one day be the difference between your business surviving or failing.

Published: November 15, 2017

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Boris Dzhingarov

Boris Dzhingarov graduated University of National and World Economy with a major in Marketing. He writes for several sites online such as Semrush, Tweakyourbiz, and Socialnomics.net. Boris is the founder of Blog for Web and MonetaryLibrary. Connect with him at Linkedin.com.

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