What Law Applies for Your Franchise Agreement
Did you ever play board games as a kid with a friend who made up the rules? It can be extremely frustrating to finally start making traction only to have the rules change half way through. When dealing with a franchise agreement, no one is going to change the rules half way through the agreement.…
Read MoreSocial Media Mistakes That Can Hold Your Business Back
Social media can be a fun method of interacting with friends, family and old school mates, but once you start using social media platforms to market your business, you need to understand that the smallest mistake can cost you your money and reputation. Whether you do social media in-house or you outsource the job to…
Read MoreHow One Chain of Pubs Uses Text Message Marketing to Skyrocket Repeat Customer Visits
A few weeks ago I had the opportunity to sit down and speak with Dave. Dave is the independant marketing manager for Sammie’s Pub & Lotto, Blackjacks On Commercial, Cheers of Salem & the newly opened Sammie’s Pub & Lotto West in Salem Oregon. Salem is the capital city of Oregon, and is an hour…
Read MoreFinancing Your Franchise Investment Through Bank Loans: What You Need to Know
Franchise ownership is an ideal way to make the leap to being a business owner. The great thing about becoming part of a franchise system is that your leap comes with the support and guidance of an established business. But, if you’re considering this path, you must think about the financing option that is right…
Read More8 Emotional Drivers of Employee Engagement
We’ve all seen the lists—the definitive list of drivers for employee engagement. Unfortunately, every research company and consultancy has a slightly different list. If it’s not on the list, is it not important? Who’s right? Well, to a certain degree they all are—the problem is trying to create the definitive list. Lists aren’t bad, but…
Read MoreMini Marketing
The list of marketing tactics that you can use to reach an audience is staggering. The different ways you can slice and dice humankind into different audience segments is never-ending. The stories you can tell and the messages you can deliver are countless. And that’s exactly what is ruining your marketing. The truth is there…
Read More4 Dependable Ways to Make Money Developing Apps
If your primary goal developing apps is to make a lot of money, then you must understand that you will probably fail. As of March 2017, Statista reported that “there were 2.8 million available apps at Google Play Store and 2.2 million apps available in the Apple’s App Store.” Only a small fraction of those…
Read MoreDon’t Miss Out at Events!
Personal development is important no matter what line of business you are in or what position you fill in that business. Going to conferences and networking functions helps to keep you on the cutting edge of what is happening in your sector. But sometimes, especially if you run a small business, you may find it…
Read MoreHow Negativity Can Overpower Your Good Intentions
Be honest with me now: Do people see you as approachable and easy to talk to? As you considered that question, I bet some of you started to think about friends or family members who fit that description; somehow they just make talking to them easy. These are the people you go to when you…
Read MoreWhy Cash is Only One Measure of Employee Happiness
In 1981, Herb Cohen wrote and published “You Can Negotiate Anything”, an excellent guide to great negotiating. I’ve read and reread the book a number of times and find myself using the techniques often in many areas of my life. One of his lessons remains clearly on my mind and is a variant of the…
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