They’re Talking About You on Social Media
I think it’s probably the understatement of our generation to say that the troika of the computer, Internet, and social media has completely changed the way everyone does business. Even if you own a single location, Mom and Pop shop – the Internet and social media touch your business. Whether you engage there or not.…
Read MoreWhat You Need to Know: Registration State vs. Filing State
Every year that goes by, the world seems to get smaller. For anyone in the business realm, expanding out of your area can be as simple as hopping online or creating a website. When that expansion tempts franchises in the states, it’s not as simple as adding a new tab to the website. It’s important…
Read MoreIs Your SME Aware of These 4 Vital Areas of Employment Law
There are many areas that need to be taken into account when making sure your SME is running successfully. Factors such as customer satisfaction, profit margins and stock control all need to be monitored and are seldom overlooked, but employment law can be. This complex area is, however, paramount to the effective running of an…
Read MoreHow to Streamline the HR Process Using Technology
There can be no doubt that over the last two decades, technology has entirely changed the way that most companies do business. Indeed, most firms would struggle to continue operating if their technology was suddenly to become unavailable. Some aspects of commerce such as accounting are quite obviously synergistic with technology. But when it comes…
Read More6 Management Mistakes That Will Kill Employee Motivation
I was talking to an elementary school teacher the other day who works for a major school district. While there are many things she likes about her job, her list of complaints was pretty long. It made me wonder how many small business owners are making these same type of management mistakes. She told me…
Read More3 Key Reasons Digital Marketing is Vital for Success
As more and more people habitually use internet services in their daily lives, the importance of digital marketing naturally becomes increasingly important for business success. While traditional forms of media are still a big part of the advertising world, most organizations big and small have quickly realized why an online promotional strategy is so effective…
Read More7 Reasons You Should Care About Your Brand Voice
I’ll bet you don’t think about your organization’s brand voice every day! Well, that’s OK… if you think about it sometime. Whether your organization is small, mid-sized, or an enterprise, its brand voice is on display every day in every internal and external marketing communications channel it uses. Today, it’s especially important in content marketing channels. No pressure, right?…
Read MoreHow to Make a Small Problem into a Big One
Allowing small problems to escalate into big ones is simple. Just ignore the signs for long enough and the job is done. It takes far more energy to review regularly the key performance indicators you’ve established for each individual and yourself. But a small excursion caught early and corrected saves massive corrective resources later. Take…
Read More5 Small Business Pitfalls and How to Easily Avoid Them
If you are starting a business, you are likely to fail. While the exact percentage of businesses which fail within a few years can be disputed, there is no doubt that more businesses fail than succeed. Fledgling businesses face a thousand pitfalls, but some traps are much more dangerous than others. New business owners have…
Read MoreHow AI Will Impact Business in the Next 10 Years
The development of A.I. is doubtless the next milestone in humanity’s progress. Almost every aspect of our lives will be transformed. One of the areas where this change will be most profound is the way we conduct business. As A.I. is still in its infancy nobody can tell for sure of the entire scope of…
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