A Basic Marketing Campaign Template to Ensure ROI
In marketing, as in life, there are no guarantees. But as a business owner looking to grow, you’ll understandably want to get as close as possible to guaranteed results and ROI with any given marketing campaign you launch. The best way to do this? Follow a proven, repeatable template that you can base campaign planning…
Read MoreBusiness Plan Events and Why They Matter
(Note: I posted this earlier this week on the SBA Industry Word blog. It’s reposted here for your convenience.) What do you think of when you hear the phrase “business plan?” Does that bring to mind a formal document that starts with a summary and includes modules describing your business’s products, market, strategy, team, and essential…
Read MoreThe 5 Steps to Reputation Management
It’s a shocking fact that businesses with mostly 1 star or 2 star reviews online fail to convert around 90% of prospective customers. What this shows us is that bad reviews mean a lack in consumer trust, which in turn can destroy a business. When customers and clients trust a business, it benefits from increased…
Read MoreWhy Are Children Education Franchises on the Rise? What Are Your Best Options?
If you’re looking to own your own business and seek to make a difference in the lives of children in your community, then you’re in luck. Over the last 20 years, education franchises have exploded from a handful of tutoring and lesson-giving franchises to dozens if not hundreds of different franchises that are changing the…
Read More4 Ways to Maximize Productivity on the Road
Working from anywhere in the world is a wonderful perk of having a cloud-based office. You can travel to exciting destinations for work while effortlessly bringing your projects and files with you. However, even for a business owner, it can be a challenge to stay on task in a new environment. Here are our favorite ways…
Read More5 Case Studies on Companies That Win at Social Media and eCommerce
I decided to look at some direct evidence for social media and its positive effects with eCommerce online businesses both for “Business to Consumer” (B2C) companies as well as “Business to Business” (B2B) companies. Also I came across these rather diverse examples where social media was very evident in producing results. Case Study One: Zappos (Online Shoe Store)…
Read MoreWorking from Home? Claim Your Home Office Deductions
Some of us are just too lazy to drive/ride to work every day, so we prefer to set up office at home. Well, jokes apart, some of the small business that operates right out of their homes qualify for deductions. But the fear of audit keeps them away from any such declarations. But in all…
Read MoreAvoiding Unnecessary False Declines: A New Year’s Resolution You Can Keep
Losing weight is a great New Year’s resolution. Losing revenue? Not so much. The beginning of the new year is a great time to set a new business goal. For eCommerce companies, a good suggestion is reducing the number of orders which are falsely declined by your existing fraud prevention process or solution. What happens…
Read More10 Hottest Marketing Trends in 2018 (And What They Mean for Your Business)
“Alexa, what’s the temperature outside?” I say as I juggle my daughter and son into their clothes for daycare. Five years ago, I didn’t think I’d end up asking a little round gizmo to give me information. Especially since I already had a mini-computer in my pocket—my phone. But here I am talking to a…
Read MoreThe Evolving Overseas Money Transfer Industry Helping Small Businesses
Small businesses that needed to make or receive international payments had to deal with high costs, extensive paperwork, and long processing times until not so long ago. This was when access to the institutional foreign exchange market limited to banks, governments, and large businesses. Now, technological advances have ensured that small and mid-sized businesses can…
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