5 Simple Steps to Easy Sales Forecasting
Let’s suppose that your business experiences a 10% increase in customer orders in the upcoming three months. To take advantage of this opportunity, you might need to order more supplies, introduce changes to your work schedule or even hire someone to help out with the added workload. If you don’t have enough time to adjust,…
Read MoreWhy You Need to Convert Your Website to HTTPS Now!
If your organization or business website still uses HTTP, it’s time to convert it to HTTPS! Many small-to-medium businesses and nonprofit organizations may not be aware that their websites’ http standards are outdated. Because many are without internal marketing or IT experts, this issue may be completely off their radar. What’s HTTPS? Here’s a good explanation: “HTTPS, the…
Read MoreA 5-Step Checklist for Your Office Relocation
Office relocation can be an exciting, but challenging maneuver. As a small business owner, you must balance staff productivity and continued operations with the process of executing a seamless transition. This balancing act is easier said than done, but a strategically planned office move checklist can make all the difference. Here are a few tips…
Read More5 Email Marketing Campaign Ideas to Generate Leads and Make Sales
Email can be a goldmine for businesses that use it ethically and effectively. The medium is so versatile as a communications tool, it can accomplish virtually any marketing and sales task: prospecting, lead nurturing, making direct sales, and many other possibilities. Here, we’ll discuss 5 email marketing campaign ideas that can take your business where…
Read MoreBoost Your Facebook Ad ROI Through Image Optimization
After AdWords, Facebook is the most popular digital advertising platform on the Internet. Advertisers spend around $40 billion on Facebook ads every year. The appeal is completely understandable. The average ROI of a Facebook advertising campaign is 450%. Unfortunately, aggregate statistics obscure challenges new advertisers face. Many small advertisers with limited budgets fail to break…
Read MoreSEO’s Long Tail Keyword Problem
So often when we think about the long tail of search, we think of the prevalence of phrases with three, four, five or more words. Today I’m asking you to think of long tail keywords differently. That long tail is affecting another long tail that I have yet to hear a lot of people talking…
Read More5 Important Variables That Affect Retail Business Success
Anyone who has ever run a retail business knows that it can feel a little (or a lot) like a roller coaster. There are so many different factors that go into overall success of a retail business—and many of them aren’t directly under the business owner’s control. Still knowing the cause of a disappointing (or…
Read More7 Marketing Mistakes to Avoid When Starting a New Restaurant
So, you’re starting a new restaurant. Awesome! Many seasoned restaurateurs would love to be in your shoes — starting a new restaurant with a clean slate. Along the way, they likely made some of these seven rookie marketing mistakes. We’ve got you covered with fixes for the most common missteps. Here’s to starting a new…
Read MoreThe Tax Mistake That Can Wreck Your Credit
If your business is privately held, as most small businesses are, your business finances are generally hidden from sight. But there is a way other businesses can get an idea of how healthy your business is financially, and that’s by reviewing your business credit reports. Anyone can check the credit report of your business, so…
Read More3 Things Entrepreneurs Forget When Launching Their Startups
They say that 96% of all businesses fail during their first 10 years, and this incredible statistic highlights the universal challenging facing commercial ventures in the digital age. Attempting to mitigate these risks and challenges can be exceptionally difficult for entrepreneurs, who must manage a number of individual elements if they’re to launch a successful…
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