How to Find Great Freelancers: The Easy Way
This article is a helpful guide on the best ways to find great freelancers — including strategies to ensure the decision is right based on project and business needs. Working with freelancers lets businesses tap into a range of specialized skills, without having to commit to a full-time salary to do so. In other words,…
Read MoreWhat Life’s Taught Me About the True Meaning of Success
What is success? It’s a big question. Many times we compare ourselves to others to define it. Is it an expensive car? A big house? Designer clothes? Money? Successful business? Overseas holidays? The price of materialism is often anxiety. We are worried about losing “stuff” in the future. Failing tomorrow. We question our past successes.…
Read More5 Expert Tips for Trademarking Your Startup
“Why join the navy if you can be a pirate?” – Steve Jobs A startup could be considered a simple belief—a belief that you have a new product or service that is going to revolutionize the market you’re entering. However, look in the dictionary and it’ll tell you that a startup is simply a “newly…
Read MoreHow to Market Your Business Abroad
When considering an overseas expansion for your business, there is a lot you’ll need to learn and prepare for. From the language and local laws to health and safety regulations, moving abroad is no easy feat. Whether you’re planning on taking your company to Japan, Europe or America, here are a few suggestions on how…
Read MorePitch Perfect: The 9 Questions Every Successful Pitch Answers
Many curious co-workers and friends have asked me, “How did you manage to convince your company to let you work part-time, anywhere in the world, in a role you built for yourself?” I typically answer it was a combination of hard work and luck—being in the right place, at the right time, with the right…
Read MorePatience: The Missing Key to Brand Awareness ROI
We’re living through the most data-driven era of business and it’s having a significant impact on marketing departments of all sizes. Now more than ever, marketing leaders are under pressure to prove that each of their activities have definitive, measurable returns. And while there are plenty of marketing activities that can be tied directly to…
Read MoreWhat Makes SD-WAN Different from SDN, NFV, and VNF?
It seems that every day, there’s a new collection of software acronyms that are necessary to know. Further, some of these acronyms embrace additions, such as SD-WAN — and often acronyms merge with other acronyms, such as SD-WAN-NFV. How can you get a handle on all these terms? Keep reading for an overview of SD-WAN, an explanation of…
Read MoreWhat Are Your Top Marketing Priorities This Year?
If yours is a large business or organization, chances are that you’re working from a solid marketing and branding plan. (I hope!) Your priorities may have already been established. For those who work for smaller businesses and nonprofit organizations, that’s not always the case, is it? Either way, I thought I’d share some results from…
Read MoreYou Probably Shouldn’t Be in Sales If You Don’t Have These 5 Personality Traits
So you’ve watched Wolf of Wall Street and have decided you want to get in to sales. You’ve got your briefcase in hand and you’re looking in the mirror, imagining yourself in five years’ time cruising on a boat around the Mediterranean. You’ve started calling commission “commish” and you keep clicking your fingers when you…
Read More8 Key Characteristics of a Successful Brand Ambassador
Getting the word out about a new and upcoming brand can be difficult in this day in age. There is such a saturation of information through a wide range of mediums that people often seem to ignore everything. Luckily companies have been coming up with creative marketing strategies to adapt to the changing times. While…
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