High Brightness Signage Does More Than Advertise: It Creates Positive Customer Relationships
Over the last few years, digital signage has been one of those emerging technologies that most businesses think they should make use of, but one that only some businesses did. However, more and more businesses have begun adding digital signage to their advertising arsenal, having recognized the opportunities that it provides. Whether or not to…
Read MoreThe Like Element
We’ve talked several times about the concept that no one buys anything until they know, like and trust the company who is doing the selling. If you aren’t on their radar screen, they can’t possibly know you exist. So marketing’s first job is to identify the right audience and put us in front of them…
Read MoreInsurance is Always Too Expensive—Until It’s Needed
I expect that you have a story about how insurance saved you lots of money in your past. As usual, I have a story to make your hair stand on end. But first: here’s a fact. Business insurance is one of the more poorly managed mitigation of risk in small and many medium sized corporations,…
Read MoreDoes How You Sell Represent Your Company Well?
Customer experience is increasingly a key differentiator in acquiring and retaining customers. But, too often, we look at customer experience in a very narrow way, we think of it as their experience in using our products, after they have purchased them. The customer experience begins long before the first purchase a customer makes. Of course…
Read MoreWhat’s In It for Me? A Summary of Social Impact Tax Reliefs
Interested in injecting an ethical component to your investing? Well, we have good news – with the SITR, you can have your cake and eat it too. So-called ‘impact investing,’ in which investors aim not only to make a return but also to make the world a better place through their investments, is a relatively new…
Read MoreWill Bitcoin and the Blockchain Affect Your Small Business? 4 Reasons It Might
Around 2010, a mysterious programmer (or group of programmers) known only by the pseudonym “Satoshi Nakamoto” invented what is now known as “Bitcoin.” This virtual currency exists on a technology platform called the blockchain, which is essentially a system that allows for files and data to exist without threat of copy or counterfeit to them.…
Read More2 Simple Customer Experience Principles to Live By
Tommy Smothers of the Smothers Brothers – if you don’t remember them, look them up on YouTube – used to have a short comedy routine about golf with a title something like, “The 37 most important things to remember during your downswing.” While the routine was especially hilarious to anyone who has ever taken a…
Read MoreWhen Is It Time to Become an S Corporation?
For most new businesses and business owners, keeping it simple is key. After all, launching a new business requires attention to detail and doing many things right. For that reason, most new businesses start out simply as a sole proprietorship or a Limited Liability Company (LLC). As a successful business matures, however, the savvy owner…
Read MoreEverything You Need to Know About Artificial Intelligence and Its Impact on Paid Media
This year I took on a couple of ambitious tasks. One was part of my professional development, to learn everything I could about artificial intelligence (AI) and marketing, and the other focused on annual native ad tech research, similar to what was presented here last year – the 2017 Native Advertising Technology Landscape. Little did I…
Read MoreTop 5 Ways to Communicate Better with Your Employees
Do you feel like the communication between you and your employees has been a little off lately? Out of all the challenges business owners are faced with, sometimes, team communication can be the most difficult. This is probably partly because effective communication doesn’t just happen at the snap of a finger. Effectively communicating with your…
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