Crypto Currency: The Newest Investment Tool for Your Business
By now you probably already know that crypto currency is a form of online money. However, there is a major difference between regular currency and crypto currency. To start off, some form of government usually issues regular currency. Crypto currency on the other hand is usually transferred from one holder to another. The process involves…
Read More3 Books That Will Inspire You to Create Success Habits
I sometimes feel guilty when I shouldn’t. And it also happens when I spend time reading books. The challenge is that because I enjoy reading so much that it doesn’t seem like I am doing work. And the work ethic that drives most of us is so strong that stealing time to read can sometimes…
Read MoreGetting What You Get, or Getting What You Want?
Over the past several weeks, I’ve been sitting in a number of pipeline and deal reviews. While the companies are in very different businesses, different solutions, different sales processes, different sales force maturities, I’ve noticed some patterns: Deal quality is not where it needs to be. Average deal sizes seem to be eroding. Average sales…
Read MoreHow to Provide Value to Your eCommerce Customers
Providing value is the ultimate goal of any self-respecting business venture. After all, the reason why customers opt for certain products and services instead of others has everything to do with how valued they feel. Consequently, the companies that manage to maximize their offerings in the eyes of consumers are the ones that tend to…
Read MoreHow to Motivate People to Action
It is a 3-step process to get people to take action: Inspiration Being inspired is seeing the big picture. It is the excitement and passion. A person must believe that it is possible for them to achieve. The inspiration usually comes from outside of self. Seeing others who have achieved success in the same situation…
Read MoreMy Advice to Startups Seeking Angel Investment
Over the weekend I was asked what advice I’d give to founders of a startup seeking angel investment. Here’s my list. First, make sure you really want angel investment. Read 10 good reasons not to seek investors for your startup. Take it to heart. If you don’t need investment, really, you are better off without it.…
Read More4 Essential Digital Marketing Actions for Startups and Small Businesses
Today, being successful in business means adopting the digital way, including when it comes to marketing strategies. According to Magna, the research arm of IPG Mediabrands noted that digital ad spending reached $209 billion worldwide in 2017, which is 41 percent of the advertising market. It surpassed TV ad spending with only $178 billion or…
Read MoreHow Effective Are Paid Ads, Really?
If you have your own business, one of the things that probably keeps you up at night is how to increase the amount of traffic your website receives. A paid ads campaign can be one of the solutions. And, indeed, it’s quite a good solution; Facebook ads, Instagram ads, LinkedIn ads, Twitter ads, Google Display…
Read More4 Key Ways to Make the Most of Your Business’s Down Cycle
Starting and growing your own company is exhilarating, exciting and rewarding. It also scares the living daylights out of you when you find yourself strapped into your seat, plummeting towards the very bottom of a roller coaster ride. Ups, downs and roller coaster metaphors aside, business is anything but a linear journey. Many businesses are built on momentum, which can be…
Read More10 Strategies for Building a Business with Influence
Successful entrepreneurs often start with a “random” idea, but they quickly focus their efforts and follow a “system” to organize their startup and maximize the clout of their activities. Too many entrepreneur “wannabes” never get past the idea stage, or strike out randomly in many directions, hoping that their passion will convince people to follow…
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