How AI is Helping to Reduce Waste in Digital Advertising
According to Chartbeat analytics, two out of three clicks on native advertising bounces in 15 seconds or less. From Facebook to Outbrain, it costs three times the cost of a click for a content marketer to get any meaningful engagement with their work. According to that same study, users who spend 15 seconds or more on…
Read More7 Ways Small Businesses Can Compete with Big Brands
In a world saturated by big brands, do not underestimate the potential success of your small business. Smaller companies are often able to tick many boxes prescribed by customers with an opportunity to promote a more personal, assured and characterful service. Do not be afraid to compete! Today, we have teamed up with the London…
Read MoreSEO for Ecommerce: 5 Steps to Selling More Online!
Building a professional business website, figuring out what to sell online, and generating converting traffic is easier said than done. Even after getting all the above nailed on, it can take years before you actually start bringing in a steady stream of sales. For a startup business looking to compete with industry giants, there is…
Read MoreNetworking for Entrepreneurs (Why It Matters & How to Do It Right)
Being an entrepreneur offers tremendous perks… You’re the boss, free to pursue your dreams, managing your own time. But the life of an entrepreneur also comes with some significant downsides, namely in the form of stress, uncertainty, and often social isolation. Social isolation in the US is growing, and data gathered in new research is…
Read MoreIs Marketing Dead?
I just finished a fascinating book, Killing Marketing: How Innovative Businesses are Turning Marketing Cost into Profit, by Joe Pulizzi and Robert Rose. Joe and Robert are the creators of the mega-conference Content Marketing World, and Joe has written other books like Content Inc, Epic Content Marketing, and Managing Content Marketing. Catching a theme? The…
Read MoreA Guide to Algorithm-Proofing Your Online Marketing Strategy
Back in the day, online marketing didn’t have that much competition, and almost anyone who used it could achieve some success. However, once the Internet evolved into a sophisticated means, other companies, which were the front-runners, had to evolve as well. Those companies, like Google, Amazon, and Facebook, set the bar so high that other…
Read More6 Ways to Boost Your Nonprofit’s Success
Nonprofits are businesses with heart, but they’re businesses just the same. Creating a nonprofit is a labor of love, and it can be a very fulfilling way to live your life, but it can also be devastating if you aren’t able to keep the organization going long-term. If you want to achieve the goals of…
Read MoreBusiness Risk: Bet the Farm Only When the Crops Are on Fire
How much risk are you and your company willing and able to tolerate over time? Most people believe that early stage companies should take risks aggressively because there is less to lose and much more to gain with each risky bet or decision. Common thinking goes on to address large, public corporations by expressing that…
Read More3 Key Franchisee Considerations Before Signing a Multi-Unit Agreement
Signing a multi-unit agreement to buy several franchise territories can unlock fantastic savings on franchise fees and exponentially increase the opportunity for return on your investment. For example, if you agree to open up three pizza franchises, you will sign a standard franchise agreement for the first unit, and a separate multi-unit agreement to open…
Read MoreSmall Biz Optimism: 2 Important Questions for Your Management
I have two questions for you today: Are you investing in capital improvements? Are you sweetening the pot to attract good candidates? If you aren’t taking those steps, you can be pretty sure your competitors are. The May 2018 NFIB Small Business Optimism Index survey reports that 67 percent of small businesses are making capital outlays and…
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