Local SEO: On-Site or Off-Site SEO?
Off-site SEO is difficult but will pay dividends down the road. More than 8 out of 10 consumers search for businesses using search engines. If you run a local business, then you don’t have an option but to focus on SEO—both on-site and offsite. Here’s a nice way to understand what either SEO does. On-site…
Read More4 Ways to Handle Conflict in Your Workplace
No matter how hard you work, you’re going to experience conflict in your workplace. It’s an inevitable part of being in charge. However, in a startup or small company, you need to be able to handle conflict quickly, lest your day to day operations get derailed. Here are 4 ways to handle conflict within your…
Read MoreTop Tech Gear for Running a Small Business
Even small business owners need access to the latest tech gear if they want to be successful. But, while you may think that the latest tech gadgets will cost you an arm and the leg to get, the truth is far different. Costs have been going down over the last several years, and today even…
Read MoreMarketing Resolutions
If you’re like most people, you set some New Year’s resolutions back in January. I have no doubt that by now you’ve stopped smoking, swearing, overeating or showing up late to pick up your daughter at daycare. Since you’ve mastered all of your personal resolutions, what about your professional ones? Maybe you’ve made some headway…
Read MoreWhy Are They Buying?
I was sitting in yet another deal review. The sales person was describing the deal, focusing on what the customer wanted to buy. The sales person described the products, the volumes, the competition, potential pricing… At some point, I raised my hand, asking, “Why are they buying?” The sales person looked at me, perhaps noticing…
Read More6 Must-Know Tips for Engaging Your Readers
With today’s mass production of online content, it’s not uncommon to write quality copy that still gets ignored. To encourage your readers to better engage with your content, you need to make sure every line of your website or blog helps them learn or accomplish something. Remember these six tips for engaging your readers. Focus…
Read More3 Tools to Proactively Handle Reviews of Your Dental or Healthcare Practice
Do you think online reviews have little to no effect on your dental practice? If your answer is yes, you are among the 7% of practitioners who still think the same! If you actively promote your dental practice on the web or social media, by now, you’d be well aware of the fact that the…
Read More8 Ways to Instill a Sense of Purpose in Your Startup
Starting a new venture and thriving in today’s economy is hard, but the best have figured out that customers and employees need to feel that you have a sense of purpose, to complement the company’s pursuit of profit. A higher purpose motivates people in a way that financial wins alone never will. For a company…
Read More10 Mistakes Most Small Business Owners Miss When Starting Out
The process of starting a small business can be an arduous one; there are numerous steps that need to be taken—and often in a precise order—to legally establish a business. As a result, the process can be overwhelming. Unfortunately, it’s also easy to overlook some important details and steps along the way. By being aware…
Read MoreShould You Lease or Buy the Property Where You Want to Do Business?
Every business presents its founder with numerous decisions to make. One of the most important decisions is whether to lease or buy the property where you plan to do business. There are a number of good reasons to lease, and even more good reasons to buy. Let’s take a look at some of the factors…
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