Must-Attend Franchise Trade Shows and Conventions
Choosing a franchise opportunity is a hefty task to conquer. It requires a massive amount of in-depth research. While exploring franchise websites are a great place to start, it’s even better to meet with franchisors in person. If you’re serious about franchising, consider attending a franchise trade show, convention or expo in your area. Not…
Read More5 Killer Tips to Nail Your Next Presentation
Whether you’re a student preparing for a career, an entrepreneur leading a brand-new business, or a seasoned veteran of a corporate empire, there’s a strong chance you’ll need to give a presentation to others sooner rather than later. Getting up in front of a crowd without making a fool of yourself is no easy feat,…
Read MoreThe Easy Way to Find Any Email (and Improve Your Inbox Organization)
We’ve all had the experience of losing an important email. You can’t find it in your inbox, in any of the folders you might have put it in, and it doesn’t appear to be in your deleted items. In some cases, you might be able to retrieve the information by simply asking for it, but…
Read MoreHow to Get the Biggest Brand Boost Using Promo Products
With industry investment in US digital advertising reaching $107.30 billion in 2018, (an 18.7% increase from $90.39 billion in 2017), do promotional products have a place in your marketing mix? YES! If you factor in the cost per impression (CPI) or cost per thousand impressions (CPM), there’s no doubt that promotional products cost less and will outlast any digital…
Read MoreBeginner’s Guide to Paid Social Media Advertising
We’ve all been there: You have a client who wants to run on a channel you’re unfamiliar with. You do what we all do and start to dig in to learn the ins and outs the best you can. There’s A LOT to take in with all the various Paid Social engines, creative platforms, and…
Read MoreWhy You Should Hire People Smarter Than You
Throughout today’s business world, a growing trend is developing where managers routinely reject applications from potential employees who they worry may be smarter than them. As a matter of fact, a growing number of managers and business owners are refusing to hire new employees who are overachievers or well-qualified in general on the basis that…
Read MoreDDoS and Financial Institutions: The High Costs and Why Mitigation is Critical
For banks and other financial institutions, cyberattacks are coming fast and furious. Distributed Denial of Service (DDoS) attacks can now be launched for petty cash, without any technical skills whatsoever. What are the costs of launching attacks, and what does a bank do to defend itself against the onslaught of the infamous DDoS attack? Easy…
Read More10 Reasons to Market Yourself More Than a Great Idea
Too many entrepreneurs I know still believe that that their great idea will carry the startup, and they may even minimize their own value, especially if they have introvert tendencies. Yet most investors agree that the “idea” is worth nothing alone, and it’s the entrepreneur execution that counts. That means that selling yourself is more…
Read MoreHow to Get Even Greater Benefits from Testimonials
Social proof. Testimonials. Recommendations. Likes. Positive feedback. 5-Star reviews. There are a lot of different terms for when customers say good things about your business and your team. We’ve talked about the importance of sharing these glowing words with prospects—such as featuring social proof on your website—but there’s another way to leverage these assets to boost…
Read More6 Hottest Alternative Lending Programs for Small Businesses
Small business has changed a lot in the past few decades, a lot of it good but some not. However, one of the most significant positive changes to the small business landscape over the past decade has been the explosion of alternative funding options available to new and seasoned business owners. What was once a…
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