Use AI Strategically to Improve Your Marketing Model
It’s uncommon today to find a new technology in marketing that does not promote Artificial Intelligence (AI) in some fashion. Some people understand AI as the computer thinking and making business decisions based on gathered customer information and other relevant data. Other people think of AI as a form of intelligent being that could potentially…
Read MoreAWS vs Azure vs Google Cloud: Choose Wisely for Enterprise App Development
Enterprise companies around the world have made the switch from self-hosted infrastructure to public cloud configurations. While most enterprises will always need some on-premise technology, they are developing their applications directly in the cloud. This allows the development teams to stay product focused, rather than having to work on the infrastructure to support the application.…
Read MoreThe Booming Economy, Driven By Tech
For too long, a creative career was far away from what career success should look like. It was too often relegated to a childhood dream, with many artists taking distance from their craft as time went by. Creative work didn’t represent a realistic career choice, which was as much driven by social expectations as it…
Read MoreHow the Trading Industry Can Help Small Businesses Adapt to a Mobile World
Never before has the use of mobile devices been as high as it is today and for every day that passes, more and more people go completely “mobile.” In turn, this has created a greater need for small business owners to accommodate this new market space. Unfortunately, it has proven to be difficult for many,…
Read MoreBuild Your Email List
If you’ve been following along, we’ve been talking about some marketing resolutions to help you get a jumpstart on your 2019 marketing plan—email, reviews, video, etc. Over the next few posts, I’m going to tackle these suggested resolutions one by one and help you map out how you can crush each one in 2019. In case…
Read MoreStrategic Planning for Business Owners
What Is Included In Business Succession Planning? A business owner needs to consider various strategies in order to prepare for the expected and unexpected legal challenges. To do so, the business owner should generally form a separate entity, such as a corporation. Next, whether the business is owned by one person or multiple partners, every…
Read MoreThe Genius Myth That Stops Us Being Happy and Successful
There is a myth that has been centuries in the making. It is a lie that has stopped many from starting their dream. Prevented people from displaying their genius. Stopped people succeeding. The myth? That being an artist, a creator or successful is only for a special few. That lie is that innovation and creativity…
Read MoreDo These 3 Things on Social Media to Provide the Best Customer Service
Social media isn’t just for marketing anymore. It’s a place for you to network and develop company culture. It’s also most likely the first place your potential clients get an impression for your business. Your social media presence can sink your business, or it can elevate you above your competition. Here are 3 ways to…
Read More3 Simple Benefits of Accepting Mobile Credit Card Payments
There are so many decisions to be made as the owner of a small or medium business. From hiring and training employees to signing their paychecks and addressing customer concerns, your hands are probably full around the clock. There are many other aspects of the company, however, that must be attended to, like determining what…
Read MoreWho is Your Customer?
One of the single most important concepts in marketing and sales is the “Ideal Customer.” Yet it’s an area too few focus on. When I pose the question, “Who’s your ideal customer,” it’s usually met with an eye roll and sigh. It’s usually answered with: “It’s the organizations that buy our products…..” “It’s the enterprise….”…
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